Marketing Articles

2 Common E-Commerce Marketing Mistakes You Must Avoid

In the current e-commerce marketing landscape where continuous growth is no longer a privilege but a necessity, there is no such thing as “enough.” Regardless of what industry you’re in, it’s a general assumption that diversifying one’s efforts and taking the right steps to improvement is critical for staying afloat. From refining funnels for maximum returns to tweaking ad-buying settings to reach the right market, achieving selling success on the web is an effort that can go an infinite [...]

October 15th, 2020|Marketing|

Why Amazon’s Secret Weapon Is Disrupting Your Business

Business innovators are breaking traditional retail models and shaking its foundations. It’s important to note that these kind of disruptions are not brought about by deploying new and shiny marketing slogans or branding, updating package colors, spending more money on advertising, or for that matter, doing anything that traditional marketing departments may likely address. Many buyers don’t give a flip about these things in 2017, at least not when it comes to deciding what to buy and who to [...]

November 22nd, 2017|Mobile Apps, Marketing|

How The Majority of Us Search Online And Why It Matters To Your Business

Can you segment the Baby Boomer, Gen-Z, or the Millennial in this picture? Google can. Google also says their platform is now used for searches about 60% of the time from mobile devices in the US. However, this is not the end of the story. One would think from current headlines that the entire world has thrown their old laptop/desktop into the recycle bin, but that is not what user statistics actually reveal. According to Smart Insights, most of [...]

July 17th, 2017|Marketing, Mobile Apps|

Why You Should Consider Adding Sticky Content to Your Website

When executed properly by matching the purpose and context of your website, sticky content can spark interest, provide useful information, and maybe even inspire or motivate visitors. Ultimately, sticky content encourages repeat visits to your site and can build goodwill in doing so. What is sticky content? The term comes from Internet lingo. It refers to content added to a site that has the purpose of getting users to return to a particular website and hold their attention longer [...]

April 30th, 2017|Marketing, Blogging, Social Media|

How to Develop Your Website for Targeted Marketing?

In the domain of internet, a website is the best medium to stay connected with existing customers and reach out to the potential buyers. The number of websites present on the web is overwhelming. To remain visible and sustain in this fierce competition, website owners need to get bootstrapped. They must personalize the content of their website to suit the interests of visitors. Personalization gives them an edge over competition. Also, it helps in reaching to the right set of [...]

March 25th, 2017|Kansas City Web Site Marketing, Marketing|

5 Valuable Tips to Make your E-Commerce Website More Usable

E-commerce has become a highly competitive field as your competitor is always just a click away. If your customer doesn’t like your website or is unable to find what he is looking for, he will simply choose another e-commerce site to buy his products. In order to gain more customers and attract attention to your website, you must make it as customer-friendly and easy-to-use as possible. Even if you’re selling products at the lowest possible rates, customers won’t buy if [...]

March 7th, 2017|Marketing, Responsive Web Design, Web Design|

SaaS vs Custom Website: You Get What You Pay For

Sometimes digital agencies get compared to software-as-a-service (SaaS) website builder companies. To the uninitiated, it appears to be a fair comparison. After all, the most glaring difference between the two types of services is the cost. Custom developers seemingly charge a lot, but their online counterparts can somehow just charge a small amount—albeit indefinitely. If the comparison ended there, discerning business managers would just sign up for the latest and coolest website online, pay a monthly fee, and [...]

February 25th, 2017|Kansas City Web Site Marketing, Marketing, Web Design|

Three Reasons Not to Sell Your Product Through Amazon

For ambitious online entrepreneurs, there are pros and cons to selling your products on Amazon. The pros are obvious: high traffic, visibility, and convenience. Amazon is a great option for part-time businesses and supplemental income. Amazon's negative aspects are worth considering before you decide to make Amazon your primary sales channel. If you want to shape and develop your brand, you might want to strike out on your own. Brand Development & Customer Relationships eCommerce success is based on [...]

January 4th, 2017|eCommerce, Marketing|

The Corporate Communication Imperative

Quality communication is the quintessence of any thriving business or institution, and now with digital signage being utilized for corporate communications, managers can engage back-of-office employees while simultaneously welcoming visitors as they enter the front door—reaching each segment with unique messages, purposes, and locations. Think about this for a moment: A corporate facility or office park can be a campus-sized puzzle for visitors. Often, even getting timely messages out to employees scurrying about the office complex can be [...]

November 27th, 2016|Digital Signage, architectural signage, Corporate Communications, digital reader boards, Marketing|

Here’s How Your Business Can Survive An Attack By Godzilla

Amazon, much like Donald Trump, is in the news every day for pretty much the same reason—they are both major disrupters—just like the fabled Godzilla! Of course, you already know this, but what you may not realize is that Amazon’s strategy is nothing less than global domination. This may be great news if you are a consumer, but if you are a business owner or manager, Amazon might disrupt your business in ways you never imagined. According to Chris [...]

October 11th, 2016|Marketing|

Engaging Users On Your Website

If you are operating an eCommerce business and want to generate more revenue from your website, it will help to present more than just a static set of pages with product-only content. There are plenty of examples on the Internet where the visitor comes in, skims the homepage in a few seconds and then leaves, never to return. It’s time to start thinking more like a retailer and apply some critical principles of marketing. The fundamental law of attraction [...]

September 12th, 2016|Marketing, Social Media, Web Design|

Does Your Website Make Your Brand Look Stupid? Here’s How To Tell

As our nation once again enters the summer tradition of “going back to school,” marked by a mad rush of last minute vacations and shopping sprees, the flurry of activity is only matched this year by the super-heated presidential election process, both of which compete for our attention with endless TV commercials and the like. I find it interesting that the competing political parties don’t always seem to realize that every single factor of a party’s platform creates their brand. [...]

August 10th, 2016|Kansas City Web Site Marketing, Marketing, Responsive Web Design, Web Design|

How Techorating Can Help Differentiate Your Brand

Kansas City Country Club Plaza - PHOTO CREDIT-© Wallaceweeks | Dreamstime.com Art moves us, inspires us, and motivates us to think, act, and maybe even change our perspective. That’s why Fox Web Creations is delighted to be situated near Kansas City’s Country Club Plaza district, where art and artist are so plentiful, that with a bit of imagination, one could sense what Paris’ Montmartre may have been like in its heyday. After all, name me a Kansas [...]

June 20th, 2016|Digital Signage, Kansas City, Marketing, Uncategorized|

How to Help Us Understand Your Business

When searching for a web design agency to further your business needs, there are some important tips that you must consider in order to be successful. Having a website designed by a leading Kansas City web design agency is going to be an important step in this process. At Fox Web Creations, we understand that the way your business is portrayed online is a serious business. Because of this, there are a lot of important pieces of information regarding your [...]

June 1st, 2016|General, Marketing, Web Design|

The Importance of Different Types of Keywords

When marketing your business online, it is important to have a good working knowledge of the different types of keywords you are going to use in your content creation. If you use keywords that are not a good fit for your particular business, or if you use them improperly, you could end up seeing results that are less than desirable. Considering the vast online competition with millions of articles published each day, you are going to want to make [...]

April 6th, 2016|Kansas City Search Engine Optimization, Kansas City Web Site Marketing, Marketing|

SEO Trends in 2016

Top SEO Trends for 2016 SEO has changed significantly, largely due to constant modifications in search engine protocols. We've also learned the difference between keyword stuffing and organic material. Before, the goal wasn't readability so much as using phrases like "dentist New Mexico" as often as possible. Marketers were focused on content creation, optimization, and promotion, and not concerned with mobile devices and responsive design. SEO stays in a constant state of change, shifting seismically, leaving marketing teams [...]

March 1st, 2016|Kansas City Search Engine Optimization, Marketing, Responsive Web Design, SEO|

Technology Is The Campfire Around Which We Tell Our Stories

Experimental musician Laurie Anderson (who’s quoted in the title of this blog) hit the proverbial nail on the head. With the advancement of digital communication technology, mass media has taken on a new connotation today. Compared to just a generation ago, people all over the globe are now creating and sharing stories every day using some form of digital technology. In many ways, this shift in storytelling is disrupting the way we traditionally have done marketing. Since this blog [...]

January 20th, 2016|Digital Signage, Marketing, Mobile Apps, Responsive Web Design|

Google Updates its Mobile-Friendly Algorithm

For many website owners, ads are major sources of income. As a website owner, you must know that it can be important to have ads on your website in terms of income, but one thing you may not know is that how you place those ads might affect how many people stay to visit your website. Mobile ads are designed for websites that are frequently visited by users from their mobile devices. There are two main types of mobile ads: [...]

December 1st, 2015|Marketing, Mobile Apps, Responsive Web Design, Web Design|

How much content is TOO Much content?

The phrase "content is king" is still viable in the Web 2.0+ environment of the mid-2010s. However, there is definitely such a thing as too much of it on a website. Here is a short tutorial on how to determine how much content is too much. Your Analytics Perhaps the easiest way to determine the right amount of text and multimedia on a page is to look at the stickiness of a website. If your PPC ad campaigns and [...]

February 20th, 2015|Blogging, Marketing|