Marketing Articles

22 11, 2017

Why Amazon’s Secret Weapon Is Disrupting Your Business

By | 2017-11-22T13:16:38+00:00 November 22nd, 2017|Marketing, Mobile Apps|Comments Off on Why Amazon’s Secret Weapon Is Disrupting Your Business

Business innovators are breaking traditional retail models and shaking its foundations. It’s important to note that these kind of disruptions are not brought about by deploying new and shiny marketing slogans or branding, updating package colors, spending more money on advertising, or for that matter, doing anything that traditional marketing departments may likely [...]

17 07, 2017

How The Majority of Us Search Online And Why It Matters To Your Business

By | 2017-12-11T18:04:24+00:00 July 17th, 2017|Marketing, Mobile Apps|Comments Off on How The Majority of Us Search Online And Why It Matters To Your Business

Can you segment the Baby Boomer, Gen-Z, or the Millennial in this picture? Google can. Google also says their platform is now used for searches about 60% of the time from mobile devices in the US. However, this is not the end of the story. One would think from current headlines that the entire [...]

30 04, 2017

Why You Should Consider Adding Sticky Content to Your Website

By | 2017-06-20T23:11:51+00:00 April 30th, 2017|Blogging, Marketing, Social Media|Comments Off on Why You Should Consider Adding Sticky Content to Your Website

When executed properly by matching the purpose and context of your website, sticky content can spark interest, provide useful information, and maybe even inspire or motivate visitors. Ultimately, sticky content encourages repeat visits to your site and can build goodwill in doing so. What is sticky content? The term comes from Internet lingo. It [...]

25 03, 2017

How to Develop Your Website for Targeted Marketing?

By | 2017-06-26T17:23:29+00:00 March 25th, 2017|Kansas City Web Site Marketing, Marketing|Comments Off on How to Develop Your Website for Targeted Marketing?

In the domain of internet, a website is the best medium to stay connected with existing customers and reach out to the potential buyers. The number of websites present on the web is overwhelming. To remain visible and sustain in this fierce competition, website owners need to get bootstrapped. They must personalize the content of [...]

7 03, 2017

5 Valuable Tips to Make your E-Commerce Website More Usable

By | 2017-06-26T17:55:23+00:00 March 7th, 2017|Marketing, Responsive Web Design, Web Design|Comments Off on 5 Valuable Tips to Make your E-Commerce Website More Usable

E-commerce has become a highly competitive field as your competitor is always just a click away. If your customer doesn’t like your website or is unable to find what he is looking for, he will simply choose another e-commerce site to buy his products. In order to gain more customers and attract attention to your [...]

25 02, 2017

SaaS vs Custom Website: You Get What You Pay For

By | 2017-04-18T12:08:20+00:00 February 25th, 2017|Kansas City Web Site Marketing, Marketing, Web Design|Comments Off on SaaS vs Custom Website: You Get What You Pay For

Sometimes digital agencies get compared to software-as-a-service (SaaS) website builder companies. To the uninitiated, it appears to be a fair comparison. After all, the most glaring difference between the two types of services is the cost. Custom developers seemingly charge a lot, but their online counterparts can somehow just charge a small amount—albeit [...]

4 01, 2017

Three Reasons Not to Sell Your Product Through Amazon

By | 2017-07-12T11:57:30+00:00 January 4th, 2017|eCommerce, Marketing|Comments Off on Three Reasons Not to Sell Your Product Through Amazon

For ambitious online entrepreneurs, there are pros and cons to selling your products on Amazon. The pros are obvious: high traffic, visibility, and convenience. Amazon is a great option for part-time businesses and supplemental income. Amazon's negative aspects are worth considering before you decide to make Amazon your primary sales channel. If you want [...]

27 11, 2016

The Corporate Communication Imperative

By | 2017-06-20T22:11:43+00:00 November 27th, 2016|architectural signage, Corporate Communications, digital reader boards, Digital Signage, Marketing|Comments Off on The Corporate Communication Imperative

Quality communication is the quintessence of any thriving business or institution, and now with digital signage being utilized for corporate communications, managers can engage back-of-office employees while simultaneously welcoming visitors as they enter the front door—reaching each segment with unique messages, purposes, and locations. Think about this for a moment: A corporate facility [...]

11 10, 2016

Here’s How Your Business Can Survive An Attack By Godzilla

By | 2017-06-20T22:08:38+00:00 October 11th, 2016|Marketing|Comments Off on Here’s How Your Business Can Survive An Attack By Godzilla

Amazon, much like Donald Trump, is in the news every day for pretty much the same reason—they are both major disrupters—just like the fabled Godzilla! Of course, you already know this, but what you may not realize is that Amazon’s strategy is nothing less than global domination. This may be great news if you [...]

12 09, 2016

Engaging Users On Your Website

By | 2017-04-18T12:08:21+00:00 September 12th, 2016|Marketing, Social Media, Web Design|Comments Off on Engaging Users On Your Website

If you are operating an eCommerce business and want to generate more revenue from your website, it will help to present more than just a static set of pages with product-only content. There are plenty of examples on the Internet where the visitor comes in, skims the homepage in a few seconds and then [...]