digital conference room sign

Quality communication is the quintessence of any thriving business or institution, and now with digital signage being utilized for corporate communications, managers can engage back-of-office employees while simultaneously welcoming visitors as they enter the front door—reaching each segment with unique messages, purposes, and locations.

Digital sign used in corporate communicationsThink about this for a moment: A corporate facility or office park can be a campus-sized puzzle for visitors. Often, even getting timely messages out to employees scurrying about the office complex can be daunting! Digital signage addresses this problem by combining dynamic and interactive media that supplements architectural signage to form a web of real-time communications. It reaches both employees and visitors while on the move or while waiting to move—like at an elevator—with timely updates that are noticed at a passing glance and appreciated.

Additionally, corporate managers can implement this dynamic communication tool to build universal brand value and culture, yet diversify messages between the floors, buildings, and departments where needed. Can you imagine the impact of acknowledging birthdays within the department, announcing company events with funny quips, and just reinforcing company values and standards? All of this is just the beginning of better communication that helps foster teamwork and community within larger corporate or institutional environments.

digital reader boardSince corporate event spaces often convene hundreds if not thousands of people, it’s paramount that event managers have the ability to adjust messaging instantaneously near meeting rooms, corridors, visitor centers and interlinking pathways to adjacent buildings and amenities. Digital signage can be placed on wheels and moved where needed. Or, it can also be permanently installed near meeting rooms and intersect points—keeping everyone on time and track with up-to-the-minute agenda changes.

Digital signage can create brand value too, by bridging into an art form called techorating, which creates a pleasing and aesthetic environment as architectural media.

Cloud digital signWith a cloud-based digital signage system, company-wide news updates to far-flung employees around the globe are easy. Reaching staff and visitors promptly is no longer a communication headache! The better systems are hardware agnostic, so it can be installed anywhere—even as desktop screensavers—to make sure corporate events and news are noticed ASAP. Multiple geographical and even international locations are connected to the same system for easy, centralized control via the Internet.

Regardless if digital signage is used for corporate or retail applications, all successful deployments share four common characteristics: a clear understanding of the purpose behind the rollout; compelling content that attracts viewers, holds their attention and conveys a message; generating a satisfactory return on investment; and being mindful of key installation considerations.

Timely, relevant, and impactful are the hallmarks of better communication in the digital era. It all started with company websites followed by mobile sites. But it doesn’t end there. Isn’t it time to consider a communication tool that will improve the quality of your in-house corporate communications?

Photo Credits: Keywest Technology, Inc.

Article source: Little & Associates LLC.
By | 2017-04-18T12:08:20+00:00 November 27th, 2016|architectural signage, Corporate Communications, digital reader boards, Digital Signage, Marketing|Comments Off on The Corporate Communication Imperative

About the Author:

David Little is the marketing solutions manager for Fox Web Creations and owner of Little & Associates LLC, which specializes in marketing techniques that stimulate business growth. David developed a strong background in emerging digital technologies as a product engineer during the advent of digital video before becoming involved with marketing in the high-tech industry for the last 18 years. Today, he enjoys applying his marketing insight to overcome business stagnation, create growth solutions, and enhance customer experiences. For further insight, visit Fox Web Creations to view multiple examples of how Little and his team can assist you.