If you are operating an eCommerce business and want to generate more revenue from your website, it will help to present more than just a static set of pages with product-only content. There are plenty of examples on the Internet where the visitor comes in, skims the homepage in a few seconds and then leaves, never to return.
It’s time to start thinking more like a retailer and apply some critical principles of marketing. The fundamental law of attraction is always necessary. You may not think of your website as sexy, but regardless, you want your visitors to be attracted to your website. You want them to be compelled to review your products and information. In other words, you want your website to be attractive, compelling, and engaging. It may be you’re so close to the business that it’s difficult for you to be objective. Swallow your pride and ask others that are not directly involved with your website to grade it on its attractiveness, etc.
This is so important it’s worth repeating. For your website to be successful today, it must be attractive, engaging, and compelling to your target audience. And if you just asked, “Who is my target audience?” it’s time to figure that out, so your messages, products, and services resonate with them. The goal is to retain visitors on your website. You want them to find the content on your website so compelling, that they want to come back because you offer something of value.
In fact, if your website caters to a community of people who share a common interest, a common problem or need, or have a common goal, then your website should cater to their needs in such a way so as to foster interaction amongst your visitors. Visitors should be able to share ideas with one another, and give each other (and the website owner) feedback. This is the hallmark of social media. Properly integrated within your online business, it can serve as a conduit for a community to share and grow ideas and even grow your business.
Beyond making your eCommerce website attractive, engaging, and compelling for its intended audience, interaction is the name of the game when it comes to creating a worthwhile experience.