Social Media Marketing

In this technologically advanced era, it is virtually impossible to optimize a business’ marketing and branding efforts without having a substantial web presence. Furthermore, it would be an extremely difficult task to create a substantial web presence without the implementation of social media marketing. Social media marketing is an aspect of online digital marketing in which a business seeks to increase customer engagement and site traffic through the use of social media platforms.

Fox Web Creations prides itself in being a leader in Kansas City social media marketing. We center our social media marketing efforts on the creation of content that is timely and relevant enough to garner the attention of your target audience in a manner that will inspire the sharing of content with their contacts on various networks. One of the dynamics in play is the development of trust, which is much easier to build when content is shared between friends and associates. It is one way to get others to add validity to your brand.

Word-of-mouth

Word-of-mouth is still one of the most effective marketing and branding tools available to any business. It is organic and it provides a certain level of immediate validation. The emergence of social networks has introduced a new platform on which word-of-mouth is carried out on a viral level. When a user clicks either the “Share,” “Like,” or “Follow” button, they are, in essence, endorsing the content and indirectly endorsing your brand. Sharing the content immediately places that content in front of other users who will have the option to share it with even more users.

Engagement

An effective marketing campaign is built around customer engagement. Engagement expresses the distinct nature of these types of platforms in that both businesses and consumers are participants on the social platform. The ability to engage your target audience has multitudinous benefits. Direct engagement helps to build trusting relationships, which are paramount to increasing conversion rates and building customer loyalty. By observing the manner in which customers interact with you, you will be able to tailor your marketing approach to appeal to their needs and expectations.

Content

Your site content is one of the most important elemental factors in the process of increasing your web traffic and enhancing your SEO efforts. The same applies to any social-media campaign. The most efficacious method of increasing exposure on these types of sites is to produce consistent high-quality content that is designed to draw in your customer base. Content consists of videos, written articles, pictures, news, links, and any other type of content that your customer base would consider important.

Advertising

One way that you can effectively increase your visibility on these type of platforms is to invest in advertising. Marketing statistics reveal that Facebook alone captured more than one-fourth of the U.S. display advertising market last year. This figure has been increasing steadily over the past several years, and it is projected that it will continue to increase as more businesses become aware of the leverage that this site provides.

Statistics

Here are some statistics from the 2010 Social Media Marketing Industry Report which demonstrate how lucrative advertisers find social media marketing[3]. These statistics were from a study that included 1,800 marketers in both business-to-business (B2B) and business-to-customer (B2C) marketing:

Exposure- 85% of the marketers said the websites generated exposure for their business.
Improved search rankings – 54% of these marketers said the websites helped increased the Search Engine Results Position (SERP) of their business website.
More traffic – 63% of marketers in the study said their business website experienced increased traffic, an increase in subscribers, or a larger opt-in list because of social networking websites.
New business partnerships – 56% of the marketers said the websites helped them form new business partnerships.
Lead generation- 52% of the marketers said the websites helped them generate quality sales leads.
Increased sales – 48% of the marketers in the study said the social media websites helped them sell products or services, or close business deals.

Conclusion

Relatively speaking, this type of marketing is an entirely new and unsaturated arena that will continue to build momentum in the coming years. It is vital for businesses to exploit the advantage presented through the networks. At Fox Web Creations, we offer a comprehensive approach to social media marketing in Kansas City.

Our Skills

Web Design 90%

HTML/CSS 95%

Graphic Design 85%

WordPress 95%

Google Rating

4.8

Fox Web Creations

Richard Galler

23:52 31 Jan 18

Fast response. Fixed my issues and dramatically improved the speed of the site. Red really knows what he's doing! Thank you Red

Janet J Allen

19:13 24 May 17

The staff at Fox Web Creations have been most helpful and accommodating in getting my site up to date. They walked me through in an easy to follow step by step manner that enabled me to do my own updates with ease.

David Lawrence

01:40 19 May 17

I came to Red Fox Creations because I lacked a visual brand that would give my business a personal touch.I reached out to RFC, and they worked with me to understand what was important to me and my business, and how I saw myself fitting into the local community. WIthout me even knowing what I wanted, they came up with a series of starting points to see what direction I wanted, then worked with me iteratively to come up with something that was the perfect fit for my business.What they produced for me has since become the cornerstone of my marketing, in terms of a logo, slogan, colors, and even creative advertising. They did such a good job that when I wear a t-shirt with my business name / logo on it (which they also produced), people come up to me and ask where they can buy it, without even knowing what my business is.I already had a good product, but thanks to Fox Web Creations I now have a business that people can identify and relate with.

Mark Bailey

00:03 19 May 17

Fox Web Creations designed a site for my business a few months ago and it is more than impressive. Before I decided to go with them, I looked at some other sites that they had created and they were just amazing. The staff were all courteous and knowledgeable and met with me to figure out exactly what I needed and took the time to answer all of my questions and concerns ahead of time. When I had updates they handled them quickly and didn’t make me feel guilty for changing my mind which I was afraid of. I have recommended their services to many others and I know of at least 2 friends that ended up using their services and who were equally impressed. A big THANK YOU to the entire staff of Fox Web Creations!

Carmen Thomas

21:58 18 May 17

Fox Web Creations has been a pleasure to work with. They have done an amazing job designing our custom site. We are so pleased with the results of their SEO services...delivering us to a top 10 organic position since the launch of our site.

Jackie Clark

21:09 18 May 17

Fox Web did a Excellent job on my website! I was very very happy with everything. Glynnis always kept in contact with me every step of the way, even now that my website is all finished and has been for about a month or two now. I still call her for help. Adam was also a great help, he's the very first person I started with. Both him and Glynnis was welling to meet with me in person, instead of always emailing/phone calls. It's always good to put a name with a face a lot more personal. There's no need for me to ever look for another website company. Thanks for everything!Jackie

Bill Chipman

20:41 18 May 17

At Missouri Table & Chair we can always count on Fox Creations to give us excellent advice on all sorts of marketing advice, and to develop our website as needed. Always get back with us quickly, fix any issues promptly and really appreciate our increased organic ranking with their SEO expertise.

Kristin Kush

19:22 18 May 17

Meeting with Red was a great experience. He interpreted my needs and created a well designed site in a short amount of time. He was always available when we had questions. If you're looking for a great web design company in Kansas City, look no further!

Michael Mall

19:14 18 May 17

I am a database developer at a small, medical software company. We have employed Fox Web Creations now for about three years to develop and maintain the middle-ware for our on-line applications. The owner, Reda Elamri, is a gifted developer who is always willing to go the extra mile to help his customers. On more than one occasion he “burned the candle at both ends”, pulling all-nighters, to help us achieve a development goal or deadline. This includes his critical role in helping us to gather documents and develop procedures in preparation for an audit by the Electronic Healthcare Network Accreditation Commission (EHNAC), through which we achieved an important industry accreditation.

bill siggins

19:09 18 May 17

I can't Thank You enough for building that Raspberry Pi VPN solution for us. I works perfectly and I really appreciate you taking the time to teach us how to modify it for our needs. I will certainly be sending some other folks your way! Again Thank You

jim armer

13:50 10 Apr 17

excellent customer service, flexible and friendly.

Lindsay Schulze

01:13 11 Jan 17

Fox Web creations overhauled my website and did a phenomenal job. My rep, Glynnis was really thorough and helped me get it organized. I am extremely happy with the end result and feel they offer their services for a very fair price. Overall I give them a 10+. Thanks

Rida Lyammouri

14:27 05 Oct 16

I had a great experience working with Fox Web Creations as they helped me with designing, building, and maintaining my website. I just started my own consulting firm and they have been great answering all the questions and guiding me through the process to get everything I need. FWC repeatedly provided solutions and creative ideas that would be useful to my firm and for industry engaged in. From this experience I can tell this is the most professional and creative I ever worked with and will continue to work with.

Jas Saran

06:10 07 Sep 16

Red and his team at Fox Web Creations have been a pleasure to work with. We have collaborated on a few projects related to Wordpress Plugin Development, Drupal Development and SEO. He and his team are great at what they do and have extensive knowledge when it comes to web development. Very organized and thorough group, I would highly recommend them. Thanks again to the whole Fox Web Team!

cain salas

19:35 12 Aug 16

All I can say is this man is truly amazing at his job. I couldn't ask for a better Web designer for my site. He did everything I asked and then some. He has been able to help my dreams become reality. I highly recommend anyone looking for a Web designer to let Reda and his team create yours :)

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