Articles

In managing your online business, designing your sales funnel is important for getting to know your site visitors and planning how to turn them into loyal paying customers. It involves different stages and points of engagement until you can finally close a deal. For a better understanding of your sales funnel, there are particular metrics you should use for effective analytics. Here are four of them. Measure the Volume of Your Sales Funnel The first thing you need to look [...]

One of the main aspects of website development is data analytics. It is the most important part of your website’s performance because this is where you can extract measurable data to show how successful site strategies are. You need to regularly check your performance data and see how effective your site changes are. It is also how you monitor the performance of your website and optimization strategies through results. While web design and search engine optimization play key roles in [...]

Do you really understand how important graphic design is in business, or do you just want to invest in it to make your logos, website, and content look good? Many business owners invest in graphic design to make their digital assets appealing, without realizing that there’s more to it than that. Graphic design makes communication between you and your target audience more efficient. It’s a form of visual communication that is very important today.  With that, here are some ways [...]

In this day and age, who doesn't rely on search results from Google? Whether it’s for online shopping, booking an emergency plumber in the middle of the night, or looking up recipes, the possibilities are endless.  Users know how much value they can gain from search engines. With that in mind, businesses have to find a way to increase visibility online—especially if they’re a local business. But how can you get more attention from people in your locale? Let’s find [...]

Every successful website should aim to bridge the gap between your brand and its target audience. In a time where the competition is rife in a digitally-driven marketplace, ensuring every effort you make in optimizing your website can impact its effectiveness in reaching your marketing objectives.  Every page should fulfil a purpose and the contact page remains one of the most critical elements of a well-ranking website. Think of it this way: people now use search engines like Google as [...]

When you need to silence your thoughts or empty your mind, try asking yourself a question. Nothing too complicated, just something simple like “How often did I use my left hand today?”. You’ll find that your thoughts stop and focus on the question, then return to buzzing about. Do this enough times and your thoughts quickly quiet down. This is how powerful questions can be. They can take your thought process and focus it to where you want it to [...]

Your business logo is important because it will represent your brand in the best possible light. The logo will speak for itself; that’s why carefully considering the elements that go into it is crucial. When designing a logo, it’s a long process and shouldn’t be rushed at all. Remember, your logo can no longer be changed; even if it is possible, you don’t want to keep changing your logo, or else, you will confuse your audience.  When it comes to [...]