Articles

User experience (UX) is a vital component of any successful website’s design, but long before the internet, UX played a significant role in the professional design process. UX is essentially the process of forging a successful bond between a customer and a product.  All that matters is how the user feels when trying a system or item. Understanding the needs of the business and the product user is the main goal of successful UX design. You must use user [...]

No website is permanent. Technology and user expectations change over time, so every website will need to be updated eventually. E-commerce websites are especially vulnerable to outdated design and functionality, so it's important to keep up with the latest trends. Redesigning your website on a regular basis allows you to incorporate new developments that will keep your site relevant and user-friendly. So how do you go about doing this? While this may seem tricky at first, there are things you [...]

Internal linking is one of the most important on-page SEO factors. By linking to other pages on your website, you can help search engines understand your website's structure and hierarchy. This, in turn, can help improve your website's SEO. That said, you might be on the fence about internet linking and, as such, are looking for the benefits that internal linking actually has to offer. Well, you're in the right place! Here are the benefits that internal linking can give [...]

Mobile responsiveness has been mentioned before as an essential factor in designing an effective website. As more people use their smartphones to browse and look for answers online, adaptability should be a norm by now. However, few brands understand mobile responsiveness's importance in company websites. But here are some benefits people can get from implementing the practice. 1. Improves User Experience Improving user experience is crucial in attracting a target audience and keeping it coming back to the website. Mobile [...]

Websites have become increasingly important over the last decade. Indeed, websites have evolved from a novelty to full-blown digital storefronts for massive businesses and corporations. It wouldn’t be an exaggeration to say that your website is one of the most important parts of your business. This is doubly true for eCommerce websites as creating the best user experience is vital to their success. Now, this is easier said than done as designing websites can be rather tricky. This is why [...]

By now, you've heard about SEO countless times. It is essentially everywhere, and all the best websites have it employed. However, you're still scratching your head on what to do with SEO, especially when it comes to on-page optimization. Well, you're in luck! Today, we're going to talk about the best practices of on-page SEO, sharing what you need to know to boost your rankings: 1. Keep Your URLs Short and Concise Your URLs should be short and easy to [...]

Making sure your web images are optimized is crucial because 39 percent of web visitors will not engage with a slow-loading website. This can give your audiences the impression you don't care much about your site, affecting your trustworthiness as a brand.  Images can significantly slow down the time it takes for a page to load, which can cause even more people to leave. Although you want to include high-quality images on your site for more engagement, you need to [...]

On-page SEO notion of keyword consistency has keywords or groups of keywords distributed across your homepage logically and naturally to increase your website ranking. The main focus here is on how they are distributed over the page because simply sprinkling keywords throughout your pages will not provide you with the value you need. Using the same phrase repeatedly to manipulate search engine rankings can only work against you.  Almost all search engines consider keyword stuffing, as it is known, to [...]

Various SEO tactics are used by businesses all over the world to boost their online ranking. SEO specialists employ various techniques to facilitate this process, one of which is the usage of latent semantic indexing (LSI) keywords. Despite its effectiveness, this method is underutilized in the SEO area. What are LSI Keywords? Latent semantic indexing keywords refer to the process of using synonyms or variants of your target keywords to boost your search engine ranking. Through this process, you can [...]

A content management system (CMS) allows you to update your website's content with a simple point and click. With an integrated database, making updates to your site is quick and it allows you to confidently ensure that your content is always up-to-date. Learn how you and your website can benefit from utilizing a CMS by checking out the list below. 1. It's Efficient A CMS gives you the ability to make any modifications you need to your content with a [...]