June 2022

Image Optimization: 4 Best Practices for Your Website

June 23rd, 2022|Blog|

Making sure your web images are optimized is crucial because 39 percent of web visitors will not engage with a slow-loading website. This can give your audiences the impression you don't care much about your site, affecting your trustworthiness as a brand.  Images can significantly slow down the time it takes for a page to load, which can cause even more people to leave. Although you want to include high-quality images on your site for more engagement, you need to [...]

The Importance of Content Marketing for Small Businesses

June 16th, 2022|Blog|

Paid advertising has long been used as a viable approach for gaining new clients. Unfortunately, sponsored advertisements are losing effectiveness. The modern customer does not want to be blatantly sold to; instead, they want to learn about a company or product organically and assess whether it meets their needs at their own speed. Their prayers have been answered by content marketing. Making your brand a trustworthy and authoritative resource on issues that are important to your target clients increases the [...]

The Importance of Logo Design in Boosting Business Growth

June 1st, 2022|Blog|

The business world is highly competitive, and it can eat you alive if you don’t create strategies for growth. If you want to succeed, you have to focus on growing your brand and making it more recognizable to the general public. One way to do this is by creating the best logo. Your business logo is the visual representation of your business, and it is the most important building block of your brand. Learn more about its importance by looking [...]

May 2022

Defining LSI Keywords and Its Importance to SEO Campaigns

May 27th, 2022|Blog|

Various SEO tactics are used by businesses all over the world to boost their online ranking. SEO specialists employ various techniques to facilitate this process, one of which is the usage of latent semantic indexing (LSI) keywords. Despite its effectiveness, this method is underutilized in the SEO area. What are LSI Keywords? Latent semantic indexing keywords refer to the process of using synonyms or variants of your target keywords to boost your search engine ranking. Through this process, you can [...]

Why You Should Trust Web Designers with Your Website

May 20th, 2022|Blog|

A website is essential to your business's digital presence. It's where you can give potential visitors essential brand information, generate leads, and ultimately convert traffic into sales. This is why your website's design is a crucial part of your presence. If you're looking to create a successful website, here are some convincing reasons to put your faith in trained web designers: 1. Well-Designed Websites Rank High It's a well-known fact that Google and other search engines use design factors to [...]

The Benefits of Utilizing a Content Management System

May 12th, 2022|Blog|

A content management system (CMS) allows you to update your website's content with a simple point and click. With an integrated database, making updates to your site is quick and it allows you to confidently ensure that your content is always up-to-date. Learn how you and your website can benefit from utilizing a CMS by checking out the list below. 1. It's Efficient A CMS gives you the ability to make any modifications you need to your content with a [...]

How to Build a Strong E-Commerce Website for Your Business

May 9th, 2022|Blog|

There’s no denying how important websites are to e-commerce. As a business operating online, your website expresses the spirit of what makes your business unique. See, when clients hear about it, one of the first things they do is go to your website.  Customers look to company websites for their initial impressions of the product or service on offer. When online users and potential customers visit your site, they want to see professionalism, attention to customers, and a sense [...]

April 2022

Elements That Are Vital for an eCommerce Site to Succeed

April 28th, 2022|Blog|

When it comes to eCommerce, the possibilities are endless. Statista finds that the amount of Americans doing their shopping online has ballooned to well over 230 million. It's an ideal time to get into the eCommerce industry. That said, there are must-haves when it comes to eCommerce much like every other industry. If anything, those elements can be considered markers that differentiate legitimate efforts from rather questionable ones.Are users bouncing off your eCommerce website at rather alarming rates? The culprit [...]

5 Tips on How to Improve Your Website Architecture

April 25th, 2022|Blog|

One out of two users who come to a website leave after visiting just one page. Website owners don't have much time to impact users, but you will always want to make a good first impression with your layout.  However, a bad site architecture can only guarantee a high bounce rate. If you don't think of your visitors first and deliver them a clean, easy-to-navigate website, they'll bounce in seconds. And search engines won't view your site favorably if [...]

Why Animation In Web Design Is Important And How You Can Use It Properly

April 14th, 2022|Blog|

Animation has been a popular thing to implement on websites for a long time. This is because websites with motion tend to be more eye-catching, interesting, and more fun to use for many people. However, it isn't all positive. Animation may slow a website down, and it can also do nothing more than add visual pollution to your website. So, with that in mind, you might be wondering if you should implement animation on your website at all. Well, the [...]

Design Guidelines That Make Your Website Mobile-Friendly

April 11th, 2022|Blog|

Mobile is the apparent next direction for e-commerce. The sooner you optimize your products and services for mobile, the better you can reach its users and take advantage of its ever-growing scope. One of the most important services you should focus on is your website. Every sector recognizes the value of a mobile-friendly website for their company. More individuals use their mobile and tablet devices to access the internet than they do their desktop PCs around the world. You’ll [...]

March 2022

How to Effectively Declutter Your Website Design

March 31st, 2022|Blog|

Having a messy website can be just as bad as having no website at all. If things are too cluttered, it's an eyesore to look at, and the entire site tends to become unresponsive. Those factors will hurt your search engine ranking and have a tendency to increase your bounce rate. The bounce rate refers to the number of people who just leave your site after visiting a single page. If you’re running a website, the last thing you want [...]

What Is Logo SEO & How Can It Improve Search Visibility

March 24th, 2022|Blog|

If your business goal is boosting your SEO performance, you may have been looking at keywords and content. But did you know that your logo design can influence your SEO ranking, too? Incorporating a solid logo into other SEO techniques may be beneficial to your business. Here are the reasons you should look into logo SEO. What Is Logo SEO? Logo SEO, or logo search engine optimization, is the process of improving your search engine visibility by using your logo [...]

Embracing Ecommerce: How to Make Your Site Mobile-Friendly

March 17th, 2022|Blog|

According to Forbes, e-commerce grew stronger in recent years. Other media outlets report the same thing and even say that it will continue to expand. With this said, has your business adopted measures to align it with online shopping? An excellent method of doing this is to ensure a mobile-friendly website. The reason why it is necessary is that most people go online through their hand-held devices. These days, a lot of individuals shop via their mobile phones.  With that [...]

Elements Of Mobile-First Design Essential for Success

March 10th, 2022|Blog|

To attract mobile users and convert them into paying customers, you need a mobile-friendly website. According to research, there will be 7.49 billion mobile device users worldwide by 2025, and 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. Here is what you need to know about mobile-first design. Elements Of Mobile-First Design Essential for Success 1 - Place Users At The Forefront Of Design The primary objective of the new [...]

What Your Web Designer Needs From You Before Building Your Website

March 3rd, 2022|Blog|

Congratulations on deciding to get a new website for your business! However, you should know that it’s not just about finding the right expert on website design in Kansas City and just waiting for your website to be launched.  For one, your chosen web designer is going to require information about your business, your goals, and what you want from your website so they can build one that meets all your needs.  By having the information they need ready for [...]

February 2022

4 Great B2B Web Design Tips for Content Marketing Success

February 24th, 2022|Blog|

Often, people think that adding blogs, guides, resources, and other written content is enough to make a great content marketing strategy—that is not the case. While creating and optimizing the content is a big part of the strategy, it also relies on a well-designed business website to make it successful. Simply put, the triumph of a content marketing strategy also depends on a good B2B web design. When you want to set up an effective content marketing campaign with your [...]

High Website Bounce Rate: Here’s What You Can Do about It

February 21st, 2022|Blog|

Your website bounce rate determines the number of visitors who click on your website and leave immediately without visiting another page. A number of factors can determine your bounce rate, and a higher bounce rate often means there are issues with your website. To help reduce your bounce rate, you may want to take some necessary steps to help you out with that. Not sure how to do so? In this article, we detail what you can do to bring [...]

5 Key Differences of eCommerce Sites From Most Websites

February 10th, 2022|Blog|

By definition, a website is a collection of web pages under the same domain name. However, every website can vary in format, function, and content. For example, an eCommerce may have more additional features than a company website to fulfill its tasks in selling products and services to the users. But how else do eCommerce websites differ from most websites? Here are some examples. 1. More Sale-Centric An eCommerce website is more sale-centric. Creating an eCommerce site means that you [...]

Email Marketing 101: 7 Ways to Improve Email Deliverability

February 7th, 2022|Blog|

Email marketing is one of the most effective methods of digital marketing today. However, while it may seem perfect, it's not the only solution and may even experience problems every once in a while. Perhaps the biggest issue that email marketing faces is deliverability. Deliverability refers to the ability of your emails to reach their intended recipients promptly. If emails are not opened, not clicked, or not replied to, you might as well have not sent them in the first [...]

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