In order to capture your reader’s attention and forge an emotional connection, you must include appealing graphics in your web design.

Finding the proper image and making sure it is used appropriately on the website may seem simple, but there are occasionally more factors at play. Nevertheless, making an effort to capture quality photographs is time well spent.

That said, here are a few of the most important pointers for including photographs in your website design.

1. Using Relevant Photos

Randomly placing photos on a website will make it appear cluttered and amateurish. Utilizing pertinent photos to improve aesthetics and represent the page’s subject is the key.

For instance, if the page is discussing a kitchen appliance, the image must include the appliance, the meal or dish that the appliance contributes to creating, or another pertinent image.

Remember the demographics of site visitors who are most likely to visit. You might be motivated to look for pictures that speak to them and are pertinent to their interests. For instance, the images picked for a website that teenagers frequent are likely to be different from those for an older audience.

For websites, images of people and faces are especially important. People naturally respond to other people; it’s in our nature. Staff members’ photos can be shown via laptops, at trade shows or expos, while out and about at networking functions, or in front of the office or a vehicle with signage. Staff photos don’t just have to be headshots.

It could be difficult to obtain images of clients and consumers with their consent, but the effort is worthwhile. Images of customers receiving, opening, or utilizing your goods are great for your company website.

Images that convey emotion—often happiness, but occasionally other emotions as well—will draw the reader in and forge a bond. Keep your feelings in line with what is appropriate for the website and what represents the text on the page.

2. Using Real Photos

Choose real-life photographs that will last to make an impression on your audience. Customers get a sense of trust when you reveal a personal aspect of your life to them.

Share images from your company’s production process and inform the clients of the employees’ daily activities. These graphics will draw clients in and help them develop a connection to your brand.

Real images of your employees or customers provide them with a realistic idea of how your company will engage with them. It fosters trust. It implies that actual individuals are assisting actual clients.

Also, ensure the quality of your authentic images. They must be sharp, well-lit, and well-framed. While good-quality images are advantageous for social media use, decent-quality photos are frequently acceptable. A website is more demanding because the image must be of high quality.

3. Using Stock Images

If you don’t have any high-quality photos of your own, stock images can help your website look better. They function best when they support and enhance genuine images of your company. You can even accomplish most of your marketing goals with stock photos.

While you can use images from websites that offer free images, purchasing stock photos from reliable sources is a much safer choice. These photographs are licensed, making it easier to ensure you don’t break any copyright regulations and that you’ll be ok legally.


Images are an important part of any web design. By following our tips above, you can create beautiful and informative websites that are easy to navigate.

Be sure to take note of all our pointers, and you will never run through any obstacle in the future that might negatively affect your webpage’s imagery.

If you are looking for well-trusted web designers in Kansas City, look no further than our experts here at Fox Web Creations. We are a full-service online marketing, SEO, and website designing firm. Call us today, and let us make you a website that will boost your online presence amongst your target market.