SEO is always changing and evolving. What worked last year may not work this year, and what works this year may not work next year. That’s why it’s important to stay on top of the latest trends and changes in the SEO world. Here are some of the top trends to keep in mind for 2023:
1. Voice Search Will Become Even More Important
With the rise of digital assistants like Siri, Alexa, and Google Assistant, voice search is becoming increasingly popular. And it’s only going to continue to grow in popularity in the years to come.
That means that if you want your website to be found by people using voice search, you need to optimize your site for it. That means using natural language and long-tail keywords and ensuring your site loads quickly.
2. Mobile-First Indexing Will Become the Norm
More and more people are using their mobile devices to search the internet. That means that Google is now indexing websites based on their mobile versions first.
That means if you want your website to be found by Google, you must ensure your mobile site is up to par. That means having a responsive design, fast loading speed, and great content.
3. Visual Search Will Become More Important
With the rise of Pinterest and Google Images, visual search is becoming more and more popular. And it’s only going to continue to grow in popularity in the years to come.
That means that if you want your website to be found by people using visual search, you need to optimize your site for it. That means using high-quality images and infographics and making sure your site loads quickly.
4. The Importance of Backlinks Will Continue to Grow
Backlinks are still one of the most important ranking factors for SEO. That means that if you want your website to rank high in Google, you need to make sure you have high-quality backlinks.
There are a few ways to get high-quality backlinks. You can reach out to other websites and ask for a link, or you can create great content that other people will want to link to.
5. SERP Features Will Continue to Become More Important
SERP features are the extra elements that appear on a search engine results page, such as featured snippets, image carousels, and local pack listings. SERP features can have a significant impact on your website’s traffic and visibility, so it’s important to make sure that your website is optimised for them.
There are a few ways to do this, such as ensuring that your website’s content is relevant and informative and using structured data to mark up your content so that it can be eligible for SERP features.
6. User Intent will Become Even More Important
As SEO has evolved, a key focus has been understanding and catering to user intent. User intent is basically what a searcher is looking to accomplish with their query.
For example, someone searching for “best running shoes” is likely looking to make a purchase, whereas someone searching for “how to start running” is likely in the research phase.
As we move into 2023, businesses will need to continue to focus on understanding user intent and catering their content and website to match.
SEO is an ever-evolving marketing strategy, and keeping up-to-date with the trends is essential for success. 2023 is sure to bring about more advancements in SEO technology, so it’s important to stay ahead of the curve.
Some of the trends to keep in mind include voice and visual search optimization, mobile-first indexing, utilizing backlinks, SERP features, and user intent. By staying up-to-date with the latest developments in SEO, businesses can ensure success in the upcoming year.
At Fox Web Creations, we specialize in providing effective and cost-efficient search engine optimization in Kansas City. We focus on creating high-quality content that is optimized for search engines, as well as improving the overall structure of the website. Contact us today to learn more about our services and how we can help your business succeed!