May 2022

The Benefits of Utilizing a Content Management System

May 12th, 2022|Blog|

A content management system (CMS) allows you to update your website's content with a simple point and click. With an integrated database, making updates to your site is quick and it allows you to confidently ensure that your content is always up-to-date. Learn how you and your website can benefit from utilizing a CMS by checking out the list below. 1. It's Efficient A CMS gives you the ability to make any modifications you need to your content with a [...]

How to Build a Strong E-Commerce Website for Your Business

May 9th, 2022|Blog|

There’s no denying how important websites are to e-commerce. As a business operating online, your website expresses the spirit of what makes your business unique. See, when clients hear about it, one of the first things they do is go to your website.  Customers look to company websites for their initial impressions of the product or service on offer. When online users and potential customers visit your site, they want to see professionalism, attention to customers, and a sense [...]

April 2022

Elements That Are Vital for an eCommerce Site to Succeed

April 28th, 2022|Blog|

When it comes to eCommerce, the possibilities are endless. Statista finds that the amount of Americans doing their shopping online has ballooned to well over 230 million. It's an ideal time to get into the eCommerce industry. That said, there are must-haves when it comes to eCommerce much like every other industry. If anything, those elements can be considered markers that differentiate legitimate efforts from rather questionable ones.Are users bouncing off your eCommerce website at rather alarming rates? The culprit [...]

5 Tips on How to Improve Your Website Architecture

April 25th, 2022|Blog|

One out of two users who come to a website leave after visiting just one page. Website owners don't have much time to impact users, but you will always want to make a good first impression with your layout.  However, a bad site architecture can only guarantee a high bounce rate. If you don't think of your visitors first and deliver them a clean, easy-to-navigate website, they'll bounce in seconds. And search engines won't view your site favorably if [...]

Design Guidelines That Make Your Website Mobile-Friendly

April 11th, 2022|Blog|

Mobile is the apparent next direction for e-commerce. The sooner you optimize your products and services for mobile, the better you can reach its users and take advantage of its ever-growing scope. One of the most important services you should focus on is your website. Every sector recognizes the value of a mobile-friendly website for their company. More individuals use their mobile and tablet devices to access the internet than they do their desktop PCs around the world. You’ll [...]

March 2022

How to Effectively Declutter Your Website Design

March 31st, 2022|Blog|

Having a messy website can be just as bad as having no website at all. If things are too cluttered, it's an eyesore to look at, and the entire site tends to become unresponsive. Those factors will hurt your search engine ranking and have a tendency to increase your bounce rate. The bounce rate refers to the number of people who just leave your site after visiting a single page. If you’re running a website, the last thing you want [...]

What Is Logo SEO & How Can It Improve Search Visibility

March 24th, 2022|Blog|

If your business goal is boosting your SEO performance, you may have been looking at keywords and content. But did you know that your logo design can influence your SEO ranking, too? Incorporating a solid logo into other SEO techniques may be beneficial to your business. Here are the reasons you should look into logo SEO. What Is Logo SEO? Logo SEO, or logo search engine optimization, is the process of improving your search engine visibility by using your logo [...]

Elements Of Mobile-First Design Essential for Success

March 10th, 2022|Blog|

To attract mobile users and convert them into paying customers, you need a mobile-friendly website. According to research, there will be 7.49 billion mobile device users worldwide by 2025, and 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. Here is what you need to know about mobile-first design. Elements Of Mobile-First Design Essential for Success 1 - Place Users At The Forefront Of Design The primary objective of the new [...]

What Your Web Designer Needs From You Before Building Your Website

March 3rd, 2022|Blog|

Congratulations on deciding to get a new website for your business! However, you should know that it’s not just about finding the right expert on website design in Kansas City and just waiting for your website to be launched.  For one, your chosen web designer is going to require information about your business, your goals, and what you want from your website so they can build one that meets all your needs.  By having the information they need ready for [...]

February 2022

High Website Bounce Rate: Here’s What You Can Do about It

February 21st, 2022|Blog|

Your website bounce rate determines the number of visitors who click on your website and leave immediately without visiting another page. A number of factors can determine your bounce rate, and a higher bounce rate often means there are issues with your website. To help reduce your bounce rate, you may want to take some necessary steps to help you out with that. Not sure how to do so? In this article, we detail what you can do to bring [...]

Email Marketing 101: 7 Ways to Improve Email Deliverability

February 7th, 2022|Blog|

Email marketing is one of the most effective methods of digital marketing today. However, while it may seem perfect, it's not the only solution and may even experience problems every once in a while. Perhaps the biggest issue that email marketing faces is deliverability. Deliverability refers to the ability of your emails to reach their intended recipients promptly. If emails are not opened, not clicked, or not replied to, you might as well have not sent them in the first [...]

January 2022

How to Improve Your Company’s Standing in the Digital Market

January 19th, 2022|Blog|

Traditional entrepreneurs do not see the importance of SEO. They even think that web development is the end-all for digital marketing. These business owners would not keep pace with consumer behavior change. Thus, their companies would fail. Do not let this happen to you! According to a 2014 HubSpot survey, online searchers do not go beyond the first page. With that said, you should make an effort to improve your search engine visibility. Doing this will eventually convert regular online [...]

The Top Considerations for Creating a Business Website

January 6th, 2022|Blog|

Your company's website is crucial. The website of a small business owner is frequently the first point of contact for potential customers. It is the area where people may learn more about your products and communicate with your company. However, creating a website for your company is not as tough as you would think. Keep in mind the following essentials when establishing a good website. Stay Focused The first rule of website construction is to keep your website focused and [...]

December 2021

Top Webpage Elements to Focus On to Achieve Better Conversions

December 29th, 2021|Blog|

Different elements contribute to an effective marketing strategy. With so much competition nowadays, you'll want to make sure the techniques you use for your website effectively produce excellent conversion rates.  Specific webpage elements have a more significant effect on these conversions than others, which is why it's important to focus on these during your web development’s A/B testing. These are the elements you should focus on: Headlines Headlines are one of the most influential elements on a web page and [...]

Creative Logo Design Do’s and Don’ts to Keep in Mind

December 16th, 2021|Blog|

Your logo is the face of your organization. Crafting the perfect logo is a balance of everything that symbolizes your ideals and objectives. Your logo should take heavy consideration and should be easily recognizable among your audiences. Find a logo design you are satisfied with, but make sure you follow important graphic design rules. Here are some Dos and Don'ts to help you get started on your design. Dos   1. Research on Your Audience Thoroughly  Do you have [...]

How Can You Prepare Your Website for the Holidays?

December 13th, 2021|Blog, Web Design|

For online businesses, the holidays are far and away the most profitable periods of the year. During the festive season, companies can end the year strong and develop their growing online business.  If you want to boost your revenue during this time of the year, you need to capitalize on online holiday shopping. You also need to understand what you need to do to gain leverage over your competitors this season. But how exactly do you expect to do [...]

How Social Media Activity Influences Your SEO Success

December 1st, 2021|Blog|

You know by now that social media is an integral part of your digital marketing strategy. But what impact does your social media presence make on your SEO? While social signals do not directly affect a website's rankings, they do have a relationship with organic rankings. But what exactly is that "relationship," and how can it affect SEO success? Let'sLet's take a look. Specifically, let us focus on the following: How social media influences the success of your content Social [...]

November 2021

5 Website Design Elements Your Website Should Have

November 26th, 2021|Blog|

Website design isn’t just about the visual outcome of a website. It also has to include certain elements that allow it to perform well. If you’re just starting to build your own website, make sure it has all the web design elements we’ve listed down below. 1. Content Content is perhaps the backbone of a website. It’s what attracts visitors to your website and the reason they are seeking it in the first place. For this reason, you simply can’t [...]

Boost Your Business: The Importance of a Responsive Website

November 18th, 2021|Blog|

Here’s a common scenario: a potential customer is scrolling through their phone, suddenly sees a link that interests them, and clicks on it. They land on your website, and they would’ve explored more, but the incomprehensible mess of your website design turns them off. Instead of browsing through your products or services, they click out and make a mental note to recheck your website once they’re on their laptop. However, as the day passes, they forget, and you lose out [...]

3 Acompelling Advantages of Utilizing Responsive Web Design

November 11th, 2021|Blog|

This decade began with almost 4.66 billion internet users globally. Out of this total, 66.6 percent are mobile phone users who connect to internet-powered surfing, transactions, and services via their mobile phones.  Web designers recognize the need to prioritize mobile users, which is why responsive web designs are crucial now more than ever.  Responsive web design aims to provide a tailored and seamless viewing experience across all browsers and screen sizes. They make reading and navigation easier by reducing the [...]

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