A logo is one of the most prominent elements of branding. It is one of the first things we see in a building, a business, or a store. A logo also lays the groundwork for creating trust and loyalty among consumers, which is why a good logo must be memorable. It must convey its message, reflect its concept and value, and connect it with its audience. When you have an excellent logo, you can become the top choice of [...]
You might think that you have a brick-and-mortar business in your city or town, that there’s no need for you to work on your online visibility. After all, you have walk-in customers, and these are people that live in your area, and they already know about your business. The truth is, there’s much to be gained by building a local SEO strategy, especially for retail businesses. In this post, Fox Web Creations, experts in SEO in Kansas City, will tell [...]
Do you really understand how important graphic design is in business, or do you just want to invest in it to make your logos, website, and content look good? Many business owners invest in graphic design to make their digital assets appealing, without realizing that there’s more to it than that. Graphic design makes communication between you and your target audience more efficient. It’s a form of visual communication that is very important today. With that, here are some ways [...]
In this day and age, who doesn't rely on search results from Google? Whether it’s for online shopping, booking an emergency plumber in the middle of the night, or looking up recipes, the possibilities are endless. Users know how much value they can gain from search engines. With that in mind, businesses have to find a way to increase visibility online—especially if they’re a local business. But how can you get more attention from people in your locale? Let’s find [...]
As a website owner, your site must land a good impression for visitors, whether they are prospects or current clients. It may not be easy to provide content in a straightforward, compelling way that also conveys the competence and passion of your company, but applying various strategies can help you get a good start. Keep in mind that your website's success factors will undoubtedly change over time, and industry trends change over time as well. So, consider investing in and [...]
Your site’s design can make or break your online success. This is why you need to pay close attention to it. However, the process can be daunting, which is why you need a detailed strategy to help you from start to finish and keep everything on track. Here are some tips that can help you when creating a strategy for website design: 1. Create Buyer Personas You have probably heard this a million times, and it only shows [...]
A website is an essential tool in gaining online success, but it is especially crucial for e-commerce businesses such as yours. Unlike other companies, you don’t have a brick-and-mortar store where customers can browse and make purchases in person. Your website is your store—from browsing to buying, your customers do it all on your webspace, which is why you need to ensure that your target consumers have a positive experience. Design for Success You may have the best products and [...]
Every successful website should aim to bridge the gap between your brand and its target audience. In a time where the competition is rife in a digitally-driven marketplace, ensuring every effort you make in optimizing your website can impact its effectiveness in reaching your marketing objectives. Every page should fulfil a purpose and the contact page remains one of the most critical elements of a well-ranking website. Think of it this way: people now use search engines like Google as [...]
No business can be without its logo! When introducing your product and service to the public, you need to have a presentable face to showcase your audience. As such, your logo design should represent your brand in the best way to attract attention, make a strong first impression, and separate you from the competition! Check out our guide below to make the perfect logo for your business: Do Your Research You may not be the best logo designer in your [...]
When you need to silence your thoughts or empty your mind, try asking yourself a question. Nothing too complicated, just something simple like “How often did I use my left hand today?”. You’ll find that your thoughts stop and focus on the question, then return to buzzing about. Do this enough times and your thoughts quickly quiet down. This is how powerful questions can be. They can take your thought process and focus it to where you want it to [...]
Websites have now been the pinnacle of a business’s online existence. While anyone can open a social media account, not every business can hold its own website! Because a website holds so much of your reputation as a brand, the design and content within it have to be compelling enough for the public to associate legitimacy with your brand. Given that, if you’re not getting enough visits a month, there may be some things wrong with it that would compel [...]
Your business logo is important because it will represent your brand in the best possible light. The logo will speak for itself; that’s why carefully considering the elements that go into it is crucial. When designing a logo, it’s a long process and shouldn’t be rushed at all. Remember, your logo can no longer be changed; even if it is possible, you don’t want to keep changing your logo, or else, you will confuse your audience. When it comes to [...]
Your website is the most powerful marketing tool in your arsenal. It is crucial now more than ever to make your business known across the web, as consumers continue to shift their attention to social media platforms and online shopping. A business website will give you the leverage you need to boost your online visibility and, ultimately, increase sales. The Importance of Your Website Think of your website as the backbone of your online presence. Every content you publish on [...]
Every business owner wants their customer base and website visitors to have a smooth time checking out their pages and content. However, to deliver that experience to someone, you need to have the proper web design. People may confuse the terms human-centered design with user experience. Although they’re closely related and strive for the same goal of providing proper accessibility, human-centered design is entirely detached as its own philosophy. It means to have a mindset of designing products and platforms [...]
Getting people to visit your website isn’t always the hardest part. For most eCommerce websites, the main dilemma is getting people to actually buy something from your store. If you happen to notice that people are merely just poking around your site and not purchasing anything, then you may need to find what the problem is and make the necessary changes. Here are four reasons why your eCommerce website isn’t converting customers, according to Fox Web Creations, a Kansas City [...]
Ecommerce web development is far trickier compared to a regular website. There are many things to consider, and it requires creativity and technical experience to transform the business. An ecommerce site must be easy to use, and at the same time, should be relevant to your brand. Here are things to know about ecommerce web development: Your Product Data Should Be Clear and Accurate Typically, product catalogs start in a spreadsheet where you have all the necessary information on-hand. [...]
Everyone — companies, consumers, students, and professionals — is shifting to a digitally-centered lifestyle, and business owners like you can't afford to be left behind. One of the tools your business needs to flourish in the digital landscape is an eCommerce website. Enterprises are now reaching greater heights because of the trends and advancements in website development, particularly in the eCommerce industry. With that being said, more shops are focusing on tapping curated clients and having maximum sales with minimum [...]
The most successful brands in the industry are distinguishable just by their logo. This is how to sizeably measure a business’ success—when the general populace immediately recognizes the brand only by looking at the logo! More than just a distinct, business-owned stamp, a logo speaks volumes about the brand’s identity. Whether it portrays the brand’s corporate colors, style direction, and aesthetics, it is essential to pay attention to the logo to help streamline a business’ branding efforts. Here are five [...]
A good logo design is used to represent a business’s brand and identity. It makes the brand unique and more enticing. That is why a business owner who wants to promote the business effectively should hire a professional logo designer. Not only will an attractive logo impress your clients, but it will also improve sales exponentially. A logo is a must for every business. Whether you are a start-up or a more established business, you need to have an eye-catching [...]
The world is slowly adjusting to the new normal, post-pandemic situation. Because of the global pandemic, many businesses were forced to take their operations online. At the time of this writing, the lockdown restrictions are slowly easing up and businesses are being allowed to open their physical doors once more. However, even if you have a physical store, there is still a need for you to have an e-Commerce website to spread the word about your products and services [...]
