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Every business owner running a firm in these modern times should know that the design of a website influences the customer experience. Without it, ramifications could affect your revenue. An inadequate layout or design causes 38% of users to abandon a website.  Furthermore, more than 48% of people believe that a company's website design affects its reputation. Because a successful eCommerce website is vital in the age of digital marketing, here are the best web design practices you need to [...]

In managing your online business, designing your sales funnel is important for getting to know your site visitors and planning how to turn them into loyal paying customers. It involves different stages and points of engagement until you can finally close a deal. For a better understanding of your sales funnel, there are particular metrics you should use for effective analytics. Here are four of them. Measure the Volume of Your Sales Funnel The first thing you need to look [...]

One of the main aspects of website development is data analytics. It is the most important part of your website’s performance because this is where you can extract measurable data to show how successful site strategies are. You need to regularly check your performance data and see how effective your site changes are. It is also how you monitor the performance of your website and optimization strategies through results. While web design and search engine optimization play key roles in [...]

Do you really understand how important graphic design is in business, or do you just want to invest in it to make your logos, website, and content look good? Many business owners invest in graphic design to make their digital assets appealing, without realizing that there’s more to it than that. Graphic design makes communication between you and your target audience more efficient. It’s a form of visual communication that is very important today.  With that, here are some ways [...]

As a website owner, your site must land a good impression for visitors, whether they are prospects or current clients. It may not be easy to provide content in a straightforward, compelling way that also conveys the competence and passion of your company, but applying various strategies can help you get a good start. Keep in mind that your website's success factors will undoubtedly change over time, and industry trends change over time as well. So, consider investing in and [...]

A website is an essential tool in gaining online success, but it is especially crucial for e-commerce businesses such as yours.  Unlike other companies, you don’t have a brick-and-mortar store where customers can browse and make purchases in person. Your website is your store—from browsing to buying, your customers do it all on your webspace, which is why you need to ensure that your target consumers have a positive experience. Design for Success You may have the best products and [...]

No business can be without its logo! When introducing your product and service to the public, you need to have a presentable face to showcase your audience. As such, your logo design should represent your brand in the best way to attract attention, make a strong first impression, and separate you from the competition! Check out our guide below to make the perfect logo for your business: Do Your Research You may not be the best logo designer in your [...]

Websites have now been the pinnacle of a business’s online existence. While anyone can open a social media account, not every business can hold its own website! Because a website holds so much of your reputation as a brand, the design and content within it have to be compelling enough for the public to associate legitimacy with your brand. Given that, if you’re not getting enough visits a month, there may be some things wrong with it that would compel [...]