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A content management system (CMS) allows you to update your website's content with a simple point and click. With an integrated database, making updates to your site is quick and it allows you to confidently ensure that your content is always up-to-date. Learn how you and your website can benefit from utilizing a CMS by checking out the list below. 1. It's Efficient A CMS gives you the ability to make any modifications you need to your content with a [...]

When it comes to eCommerce, the possibilities are endless. Statista finds that the amount of Americans doing their shopping online has ballooned to well over 230 million. It's an ideal time to get into the eCommerce industry. That said, there are must-haves when it comes to eCommerce much like every other industry. If anything, those elements can be considered markers that differentiate legitimate efforts from rather questionable ones.Are users bouncing off your eCommerce website at rather alarming rates? The culprit [...]

Mobile is the apparent next direction for e-commerce. The sooner you optimize your products and services for mobile, the better you can reach its users and take advantage of its ever-growing scope. One of the most important services you should focus on is your website. Every sector recognizes the value of a mobile-friendly website for their company. More individuals use their mobile and tablet devices to access the internet than they do their desktop PCs around the world. You’ll [...]

If your business goal is boosting your SEO performance, you may have been looking at keywords and content. But did you know that your logo design can influence your SEO ranking, too? Incorporating a solid logo into other SEO techniques may be beneficial to your business. Here are the reasons you should look into logo SEO. What Is Logo SEO? Logo SEO, or logo search engine optimization, is the process of improving your search engine visibility by using your logo [...]

Congratulations on deciding to get a new website for your business! However, you should know that it’s not just about finding the right expert on website design in Kansas City and just waiting for your website to be launched.  For one, your chosen web designer is going to require information about your business, your goals, and what you want from your website so they can build one that meets all your needs.  By having the information they need ready for [...]

Email marketing is one of the most effective methods of digital marketing today. However, while it may seem perfect, it's not the only solution and may even experience problems every once in a while. Perhaps the biggest issue that email marketing faces is deliverability. Deliverability refers to the ability of your emails to reach their intended recipients promptly. If emails are not opened, not clicked, or not replied to, you might as well have not sent them in the first [...]

Your company's website is crucial. The website of a small business owner is frequently the first point of contact for potential customers. It is the area where people may learn more about your products and communicate with your company. However, creating a website for your company is not as tough as you would think. Keep in mind the following essentials when establishing a good website. Stay Focused The first rule of website construction is to keep your website focused and [...]

Your logo is the face of your organization. Crafting the perfect logo is a balance of everything that symbolizes your ideals and objectives. Your logo should take heavy consideration and should be easily recognizable among your audiences. Find a logo design you are satisfied with, but make sure you follow important graphic design rules. Here are some Dos and Don'ts to help you get started on your design. Dos   1. Research on Your Audience Thoroughly  Do you have [...]

You know by now that social media is an integral part of your digital marketing strategy. But what impact does your social media presence make on your SEO? While social signals do not directly affect a website's rankings, they do have a relationship with organic rankings. But what exactly is that "relationship," and how can it affect SEO success? Let'sLet's take a look. Specifically, let us focus on the following: How social media influences the success of your content Social [...]

Here’s a common scenario: a potential customer is scrolling through their phone, suddenly sees a link that interests them, and clicks on it. They land on your website, and they would’ve explored more, but the incomprehensible mess of your website design turns them off. Instead of browsing through your products or services, they click out and make a mental note to recheck your website once they’re on their laptop. However, as the day passes, they forget, and you lose out [...]