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Your website plays a vital role in your business’ performance. For this reason, you must ensure that it is captivating and visually appealing.  However, it does not stop there—you shouldn’t be satisfied with simply making your website look good from the outside. It’s equally important to ensure that your site is well-designed from the inside out. This is where the importance of a solid design comes into play.  A professionally designed website has the power to help you achieve [...]

Part of managing a website is knowing the roles each of your web pages play to improve your brand's image and help generate more revenue for your business. Your landing pages are essential parts of these, as these serve as dedicated pages that contain relevant information to promote your products and services. These pages also advertise your brand and convince your site’s visitors to perform an action that will lead them to purchase what you’re selling. Implementing an effective [...]

One of the most important aspects of success in the online marketplace is a website that is fully optimized to cater to the user. The user experience is one of the most crucial considerations in web design, as even just a single mistake can cause a large drop in conversions, and therefore, profits.  Even a delay of just a single second in a website's loading time can cause up to a seven percent drop in conversions in 2020. That's [...]

The eCommerce market is taking over brick and mortar shopping—and it’s not showing any signs of slowing down. By 2021, worldwide eCommerce sales are expected to hit an all-time high of $4.9 trillion, so if you haven’t been capitalizing on profit, it may be time to rethink your strategy. An intuitive and well-designed online store is the key to funneling sales. Read on to find out how you can up your game with the help of a Kansas City [...]

Many businesses, big or small, are now joining the online battlefield. Because of recent events, most companies have been creating a better online foundation so that they could cater to their target audience better. A common goal for companies is to convert leads into customers. To do that, you must have an excellent online presence, and a good sign of that is high website traffic and online sales. One factor that can help boost your online presence is your [...]

An online strategy and a well-designed website are essential in conducting business today. It used to be enough that you had an e-mail address or a single page that advertises your services up on the web. Today, though, a business makes the most impact if it interacts with customers online. Here are a few more benefits you can reap from having a well-constructed website: Gain traffic that converts SEO-friendly web design makes you more visible to people who are [...]

Your Like in any other business, restaurant owners have entered the digital market to get more customers coming to their establishment. However, competition among restaurant businesses online is at an all-time high and growing more intense. Some owners sign for third-party services, such as Zomato, to help gain greater exposure, while others create platforms on social media networks such as Facebook. But are those enough to gain a competitive edge? If you want to level up your online marketing [...]

While you might believe that web designing is a dying job with all the new DIY web designers that can be found online, the truth is actually quite far from that. Although many site templates are widely available at different price ranges and for different purposes, more and more businesses are coming to realize the benefits of using a custom-built website. For example, it allows them to offer a website that is unique and feature-packed, with responsive pages. If [...]