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A great logo is more than just a pretty picture. It’s a key part of your brand identity and should communicate the essence of who you are and what you do. It should be unique, memorable, and easy to understand – but it doesn’t necessarily have to be literal.  

Some of the most successful logos take a more abstract approach. If you can nail this down, you’re well on creating a logo that will really stand out and make an impact.

If you’re stuck in a rut, try thinking outside the box – literally. You can use these nine tips as your guide to help you get started:

Keep It Simple 

The best logos are often the simplest ones. A complicated logo can be tough to remember and recreate, so keeping things clean and straightforward is important.

Make It Memorable

Again, simplicity is key when it comes to creating a logo that people will remember. It should be unlike any other logo in your industry, so it stands out from the competition. But beyond that, you also want to ensure that your logo is unique, eye-catching, and hard to forget.

Use Strong Typography

Your logo should use strong, bold typography that is easy to read. Avoid using too many different fonts or making the text too small.

Use Colors Wisely

Be strategic with the colors you use in your logo. Consider both the meaning of the colors you choose and how they will work together. And, of course, make sure the colors you choose work well together.

Use Contrast

Contrast is the difference in lightness or darkness between two colors. When used effectively, it can add visual interest, emphasize a particular element, or create a sense of depth.

In logo design, you can use contrast to make an element stand out, add emphasis, or create a sense of balance. For example, the McDonald’s logo is highly contrasting, with the golden arches standing out against the red background.

Keep It Relevant

A logo should be relevant to your brand and what it represents. It should be able to convey the essence of your brand in a single image. A relevant logo will help to ensure that potential customers can understand what your brand is all about at a glance.

Create a Visual Metaphor

A great logo often tells a story or conveys a message through its visuals. Think about what you want your logo to say and how you can communicate that visually.

Consider Negative Space

Negative space is the area around your logo’s main elements. It’s important to consider how you can use negative space to create a more impactful logo.

Make It Versatile

Your logo should work well in various applications, from your website to your business cards to your packaging. It should be easy to reproduce in both color and black-and-white, and it should look just as good in small sizes as it does in large sizes.


Your logo is often the first thing people will notice about your brand. It’s important to ensure that your logo is simple, memorable, well-designed, versatile, and reflects your company’s values. You can use the things outlined in this blog post to help you create an attractive logo design.

Ready to set your business up for success? Fox Web Creations has a team of expert logo designers in Kansas City. We’ll work with you to develop a brand identity that will resonate with and stick in the minds of your target market. We can also help you create a stunning website, catalog, or online marketing piece. Give us a call today for more details!