Certain symbols were used to distinguish the father's coat of arms from his son's. In medieval times, a son often added a sign to his father's coat of arms to create a new design. It was a way of showing respect for his father while also asserting his identity.

Many different symbols could be used for this purpose. One common symbol was a bend, a diagonal line that ran from the shield's top left to the bottom right. Other symbols included bars, chevrons, and lions.

Adding a symbol to a coat of arms was not just a matter of personal preference. There were strict rules about which characters could be used and how they could be placed. 

Our rules on symbols may be more relaxed than their Medieval counterparts, but there are techniques for their use. In the Middle Ages, symbols were often used to communicate religious or spiritual messages. Today, we use characters to express various political and personal messages.

This article will enumerate some tips and tricks for using symbols in your logo design. By utilizing characters effectively, you can create a unique and memorable logo. So without further ado, let us get started!

It Should Tell a Story

Your logo design is one of the first things people will notice about your brand. Choosing a symbol that tells the story of your organization or business and makes your customers connect with your brand is essential.

It should be simple and easy to remember. People should be able to look at it and instantly know what your brand is all about. It should also be unique and recognizable. When people see your logo, they should be able to tell that it is yours and no one else's.

Your logo should also be versatile. It should look just as good on a business card as on a billboard. It should be used in various contexts and still be recognizable.

Finally, your logo should be timeless. It should not be something that looks dated after a few years. Your logo should be something you can be proud of for years to come. If you take the time to choose a symbol that tells the story of your organization or business and connects your customers with your brand, you will be well on your way to creating a successful and lasting brand.

It Should Have a Unified Message

Symbols are a powerful way to communicate your brand identity and values to your customers. They can convey your company's unified vision and ideas and create a solid emotional connection with your customers.

When used effectively, symbols can help you build brand equity and differentiate your business from your competitors. They can also help you create a solid emotional connection with your customers, leading to loyalty and repeat business.

When choosing symbols for your business, selecting meaningful ones that resonate with your target audience is essential. You also want to ensure that your characters are used consistently across all your marketing materials.


Consider using symbols if you want to add some extra flare to your logo design. Signs can help communicate what your brand is all about and make your logo more visually attractive. When using symbols, keep them simple and easy to understand, and ensure they work well with the rest of your logo design.

If you want to establish your brand as a leader in your industry, you must tap into the expertise of Fox Web Creations. We lead the Kansas City logo design, so you want the best in your case. So, contact us now to start brainstorming.