Do you know how long it takes for someone to make up what they think of your brand? As long as 10 seconds! But of course, we should’ve used the term “as short as,” but we’re making a point. Ten seconds is forever to a customer, and it is all it takes for your brand to either succeed or fail and of course, you would want the former!

That said, one of the biggest ways people can quickly make first impressions about you is through your logo. If it looks ugly, unattractive, or nonsensical, you’re going to get bad impressions. On the other hand, if your logo is well-designed and attractive, people will be more willing to check you out!

Either way, some logos are good, while others are bad. And sometimes, there comes a moment when you will need to figure out whether your logo needs a redesign.

Today, we want to share with you a couple of signs to redesign your business logo:

Sign 1. Your Logo Is Outdated

If your logo looks like it was designed a few decades ago, it might be time for an update. Times change, and so do design trends, so it’s important to keep your logo looking fresh and relevant. A dated logo can make your business look out-of-touch and behind the times.

Sign 2. Your Logo Is Hard To Read

A good logo should be easy to read and understand, even when it’s scaled down to a small size. This means that your text is clear and concise, and the message is easily received. Now, if your logo is difficult to read, it’s time for a redesign. If you keep it difficult to read, people won’t bother finding out what you’re all about.

Sign 3. Your Logo Doesn’t Represent Your Business

Your logo should give customers an idea of what your business does. For example, if you’re a car brand, you want a logo that contains the characteristics of most, if not all, car branding. On the other hand, if you’re a toy company, you want fun logos that kids (and adults) like. You shouldn’t use a toy logo for a car, nor a car logo for toys! So, if your logo is confusing or doesn’t represent your business well, it’s time for a change.

Sign 4. Your Logo Is Everywhere

There’s not much wrong with putting your logo in many places. After all, this increases awareness. However, if you find yourself having to repeat your logo on everything from your website to your business cards to your promotional materials, it’s time to change it up. A good logo should be used sparingly so it stands out and is memorable.

Sign 5. You’re Not Happy With Your Logo

If you’re not happy with your logo, chances are your customers aren’t either. A logo is a reflection of your business, so it should be something you’re proud of. If you’re not happy with your current logo, it’s time for a change.


Your brand is one of your most valuable assets. It is the sum total of how your customers, prospects, and employees perceive your company. And your logo is the cornerstone of your brand identity. It’s one of the first things people see when they encounter your company, and it’s often the thing they remember most. That’s why it’s so important to make sure your logo is always representing your brand in the best possible light.

Fox Web Creations is a full-service digital agency offering online marketing, SEO, and website design services to help businesses stand out on the internet. If you are looking for Kansas City logo design help, work with us today!