content marketing

The phrase, “Content is king,” dates back to 1996 and was first used by Microsoft founder Bill Gates in one of his essays. Through this statement, he aimed to describe the future of the Internet as a marketplace for content. Although this phrase has been around for more than twenty decades, it still holds true until today. Your content is essentially the lifeblood of your digital marketing efforts. Moreover, without a well-planned content that answers your customers’ needs and [...]