Understand-Your-BusinessWhen searching for a web design agency to further your business needs, there are some important tips that you must consider in order to be successful. Having a website designed by a leading Kansas City web design agency is going to be an important step in this process.

At Fox Web Creations, we understand that the way your business is portrayed online is a serious business. Because of this, there are a lot of important pieces of information regarding your business goals that we will need to learn from you. There are many components to a successful website that must be considered.

Your business website is a tool to establish your credibility, authority and know-how within your particular industry. But in order to portray those attributes in the most effective manner we will need to know about what your business goals are, in relation to your website presence.Having an eye-pleasing website, using the latest in responsive web design techniques is certainly going to be an important favor in your success. But if you are looking to drive sales or leads with your business website, there is much more to it than just aesthetics.

The information contained on your website is every bit as important as the look and feel of it. Because of this, as you meet with our team to discuss your website goals you will be asked to provide us with some important information that we need in order to give you a high quality website design, as well as a business tool that will drive sales and customers to you.

As a premier Kansas City web design agency, our goal is to present your brand to the world in a way that showcases your unique products and services in a way that will set you apart from your competition. As you consider your website goals and functions, here is a list of some of the vital information that we will need in order to serve you in the best possible manner.

Website Goal/Intention

When designing a website it is important to determine what your website goal/intention is. Your objective may be to have your prospects pick up the phone and call you, or it may be to get them to fill out a form for you to contact them. Each business has a different goal that they want their customers to complete. It is important that your web design agency is clear on what your specific goals are.

Target Market

TargetMarketDetermining your target market is going to be essential to your success. Because of this, it is essential that you work with your web design agency to determine the right way to market to the demographic that is best paired with your product or service. Your business may have multiple flagship services that you offer to your customers. Because of this, it is increasingly important to have the pages on your website dedicated to reaching as much of your audience as possible.

This can be done through the use of landing pages on your website. Landing pages serve the purpose of displaying information about each of the products and services that you offer. This can increase your reach as potential customers, needing various services that you offer, search online for solutions to their problems and needs.

It is important in this step to have your ideal buyer personal created so that you have a complete picture of what type of person is likely to visit your website. But you do not only want website visitors, you want them to convert on your website. Whether that means signing up to a newsletter, making a purchase or calling to schedule an appointment, it is essential to understand who they are and how they behave online.

Branding Goal

The branding of your website is an essential step in conveying to your customers what your brand is, and what it can do for them. Loyal customers will come to recognize your brand and will come to expect a certain type of experience when dealing with it. Because of this, it is important to have at least a clear initial idea for how you want your brand to look.

Many people think of branding as a logo, and not much else. In today’s landscape of online commerce though, your brand has to carry your message throughout your website and all social media channels that you plan to be active in. The colors that you choose for your website design and logo are part of your branding and need to be uniform across the internet. If your business is active on social media your brand must carry over to those channels so that your customers develop brand awareness and remember you for their future needs.

If you do not have a logo at the time of your website development project, there is nothing to worry about either. We can work with you to design and create a rich logo that will capture the essence of your business, whatever your branding goal may be.

Credibility

If you can not convince your potential customers that you are the authority that they need to solve their problem, you may lose them right from the beginning. When working with your web design agency, you want to help them understand how you are an authority within your industry.

Your business website must display, through the use of content, your credibility. Your goal is to get move your website visitors through a funnel towards becoming a lifetime customer. A great way to do that is to present information on your website that will assure them that you are the thought leader in your field.

Maintenance

Once your new website is complete and driving prospects towards your business goals, the work is not finished yet. It is important that your new business website is properly maintained by professionals with experience. Web technologies are constantly updated, and security loopholes are constantly being exposed.

While some website owners feel perfectly comfortable editing, maintaining and publishing on their website, others may not. If you need a content management system such as WordPress, Joomla, Drupal or Magento we can certainly accommodate that for you. Many individuals find that using a content management system (CMS) allows them to be in control of their website content without needing to learn a lot of technical knowledge or ongoing maintenance assistance.

Domain and Hosting

serversDo you already have a hosting company that you work with for your website? Do you have a domain name that you own, or one that is available that you would like to purchase? If you already have web hosting and a domain name we will need to gain access to this information in order to properly build your website. If you do not already have a domain and hosting that is no problem at all. We will work with you to find the best hosting and domain options for your business goals.

If you do not already have your own web hosting services, or do not even know how to register a new domain there is nothing to worry about. We can help you determine a professional domain name for your business, as well as provide hosting for your new website.

Product or Service?

Will your website be used to promote a service that you offer, or do you have a product that you would like to sell directly on the site? We offer eCommerce solutions and functionality that will allow you to showcase any number of products that you may have to offer. If you are simply promoting a service and do not need any eCommerce technology, we can accommodate your needs perfectly as well.

Marketing

marketing-automationOnce your website has been built and published, you will likely need some form of marketing to help drive people who need your services or products to your website. We offer a variety of solutions in this arena as well. From PPC (Pay Per Click) marketing to SEO (Search Engine Optimization), we will work with you to determine the best course of action so that your business will be marketed properly.

When you have your website planned, designed and implemented by Fox Web Creations we will do everything within our power to make sure your website is up and running, and error free as much as possible. With any website, there is routine server maintenance, random acts of God and unplanned outages that may affect your website performance from time to time. Regardless of the reason, if your website is down for any reason, you can rest assured that we will have it up and running again as quickly as possible.

As a local leader in responsive web design and marketing solutions, our goal is to help you succeed whether your business is large or small. To learn more about how we can help you with your business goals, contact Fox Web Creations today and let us show you how we can help you succeed.

By | 2017-04-18T12:08:21+00:00 June 1st, 2016|General, Marketing, Web Design|Comments Off on How to Help Us Understand Your Business

About the Author:

Glynnis Thomas is Accounts Manager for Fox Web Creations. She started with Fox Web Creations in July of 2010, and assists with both intake and clients as well as WordPress training and content creation. She obtained her B.A. from Cornell College in 2005, then returned to Kansas City to be near her family and friends.