Photo by Bruce Clay, Inc

Top SEO Trends for 2016

SEO has changed significantly, largely due to constant modifications in search engine protocols. We’ve also learned the difference between keyword stuffing and organic material. Before, the goal wasn’t readability so much as using phrases like “dentist New Mexico” as often as possible. Marketers were focused on content creation, optimization, and promotion, and not concerned with mobile devices and responsive design.

SEO stays in a constant state of change, shifting seismically, leaving marketing teams rushing to stay current. Don’t expect 2016 to be any different. Here we offer a few tips and look at some trends experts are expecting in the coming months. Knowing them will help you and your teams maximize the time put into your online persona.

What are Your Users’ Intentions and How Do They Impact Yours?

While getting click-throughs is the final goal, online marketing has become as much about monitoring behavior and interaction as anything. Keywords and linking are only part of the equation now. You want to know buying and shopping habits of online guests, other websites they are visiting, and if the user experience at your site was satisfying.

Expect Fox Web Creations to factor in interaction and reaction, giving you clear indication of the best ways to manage your online campaigns.

Are Keywords as Important as They Claim?

Keywords were once thought to be the end-all of marketing campaigns, but readability has taken its hold. Saying you’re the “best dentist New Mexico” as many times as possible only creates boring reads. Search engines have learned to interpret meaning as well as search out keywords. Related words and phrases allow for an easier read and increases organic rankings in Google.

You want Kansas City web design that develops relevant keywords and phrases, while ensuring content is informative, natural and search engine friendly.

How are You Looking at the User Experience?

Google changes its algorithm hundreds of times a year to ensure their audience has a satisfying experience. You need to approach your web presence the same way, consistently creating engaging material — text, video, images, links — that’s targeted and curated. Your Internet presence should justify why anyone would want to read and share your content.

Photo by Sebastian Wiertz

Fox Web Creations will not only review changing algorithms but put the user experience front and center, evaluating everything from mobile users to how to use responsive design to your advantage.

Does Size Really Matter?

Research shows longer articles perform better in Google and Yahoo. They are more likely to be shared, linked to and cited. They provide a greater amount of information. But these articles also need to be easy to skim with eye-catching subheads, bullet points, images, and videos.

In this regard, look for good web design in Kansas City (and elsewhere) that incorporates long form copy as needed. When well-executed, engaging, original material is going to solidify your authority in your field and enhance greater success in Google.

Are You Optimizing for Mobility?

Not tailoring your online presence to on-the-go users is a detriment to all your campaigns. Responsive design optimizes your mobility, ensuring that users can view your web pages on any device. Giving every user the opportunity to move freely between their devices significantly enhances trust and increases the possibility users will come back.

You can trust Fox Web Creations to generate SEO-optimized pages for mobility, incorporating the latest tech to trigger the best market leveraging. You’ll get well-rounded online marketing campaign counsel and implementation every time.

We have been helping companies like yours get better results in all matters regarding web presence and design for over ten years. Taking SEO trends into account not only promotes your messages and what you want users to see, but it also puts the focus on what your users want to see, boosting rankings in every way.

By | 2017-04-18T12:08:21+00:00 March 1st, 2016|Kansas City Search Engine Optimization, Marketing, Responsive Web Design, SEO|Comments Off on SEO Trends in 2016

About the Author:

Glynnis Thomas is Accounts Manager for Fox Web Creations. She started with Fox Web Creations in July of 2010, and assists with both intake and clients as well as WordPress training and content creation. She obtained her B.A. from Cornell College in 2005, then returned to Kansas City to be near her family and friends.