Like every year-end, it is time to analyze the predictions about what will happen to the search engines and the optimization for these in the following months. That’s why we want to talk to you about the SEO trends for 2020 that you should know. Keep reading and take them into account in your plans.
Every year we repeat how dynamic SEO is. The SEO optimization work varies constantly; this is mainly marked by changes in the Google algorithm, although it is also related to variations in consumption habits.
For example, about five years ago, users only used computers to make their purchases online. Today they use more mobile devices, especially smartphones.
Some things do still work the same for a few years in SEO, as you should use relevant keywords in the title and in certain parts of the text.
Or that the link building is still important, but as long as it is done naturally. Before links were bought, links were placed anywhere on the site, now recommendations, guest posts, and well-curated directories are preferred.
The fundamental thing about SEO is to make the sites easy to find and understand. Google robots should be able to track them to appear in search results, and users have to be able to navigate within them without problems.
- Mobile And Voice Searches Will Be More Relevant
Both types of searches are closely related because voice searches are done from mobile devices.
ComScore data indicates that by 2020 more than 50% of searches that are done online will be by voice. Nowadays it is every day for people to “ask their mobile” where the nearest pizza restaurant is or how the weather will be tomorrow.
In the past, that type of search was only done by typing on the devices. Nowadays, not only mobile phones are used, but also devices called voice assistants, such as Alexa or Google Home.
Last year consumers used three and a half hours a day on their mobile devices. This is related to the fact that Google launched the Mobile-First Index, which means that the search engine predominantly uses the mobile version of a site for indexing and ranking.
Therefore, your site should look good on all mobile devices; And if you have a mobile version, it must have the same content as the web, but without being duplicated.
- Optimization Focused On BERT And Users
The last great algorithm that Google launched is BERT; it came out this year and has drawn the attention of experts. Everyone wants to decipher it to know how to optimize focused on it, but the detail is that the ideal not to be affected by it is to optimize thinking about the user and deliver the technical content if necessary.
The key to SEO in 2020 will be to know the user’s search intention and focus the search intention with it. You must have simple site architecture and deliver the content well.
Keyword search tools will go down in relevance. While the use of Google search and autocomplete suggestions to find topics will be more important.
Even SEO copywriters could start talking to customers to understand what the audience wants. It will be one of the SEO trends for 2020.
- Work On Optimizing For Rich And Featured Snippets
With half of the searches resulting in zero clicks, the information shown in the SERPs is increasingly important. To stand out there, you can take advantage of the featured fragments and rich snippets.
Rich snippets or rich snippets: those that, in addition to the title and description, show images, review stars, product prices, among others. They are easy to get and help to have a higher click rate. Your position in the SERPs will be the same, unlike the highlights that take you to the zero position.
Featured fragments or featured snippets: they are a complete block of information that is displayed in the upper part of the SERPs. They help you get a higher click rate. But positioning yourself with these is a bit more complicated.
These 3 SEO trends for 2020 that you should know will be your best tool to optimize your site next year. Follow our recommendations on this topic and get positioned on Google, but if you need help, you can contact us and ask for a quote.