Web design trends are continually evolving. This is something that not only goes hand in hand with changing aesthetic tastes but also technological innovations. If the Internet today is nothing like the one dominated by the gifs of 20 years ago, it is not only because of the change in fashion but also because today’s devices and connection speeds allow us to create previously unthinkable pages.
The significant factor that has dominated web design trends in recent years has been, without any doubt, the explosion of mobile traffic. Only a decade after the presentation of the iPhone, smartphones already account for more than half of Internet traffic. That will not change, but other technological elements such as artificial intelligence will begin to impact web design.
Dynamic And Interactive Content
When we talk about dynamic content, we mean a web page that shows different content according to the user and his actions. We live in an era of algorithms and artificial intelligence, and we are increasingly accustomed to making the web experience something personalized. Until not so long ago, this was only available to large corporations, but in the coming months, we will see how this is something that becomes popular.
We will also see the extension of the anticipatory design, in which the robotization of the page will be responsible for anticipating the needs of the user and will save you from making decisions. In the same way, we will continue to see a growth in chatbots that offer the user-specific information on demand. Other interactive elements that react to visitor actions will also continue to gain increasing importance.
Voice User Interface
When Apple launched Siri in 2011, included in its iPhone 4S, it was little more than a curiosity to troll with friends. Eight years later, however, voice assistants Google Assistant, Alexa or Cortana, and Siri herself, has become a pillar of any electronic device. In fact, Google and Amazon are betting heavily on smart speakers, which are becoming one of the fastest-growing technology markets, and users are becoming more and more used to “talking” with their phones or watches. It is not surprising then that the optimization of websites for voice commands is a growing priority and that many already consider that “voice search optimization” ( VSO ) will be the next SEO.
Flashy Colors And Simplicity
Already in 2019, we have seen more and more designers bet on vibrant colors (which stand out more thanks to the popularization of AMOLED screens), large typefaces with a strong personality, and organic forms. This trend will continue throughout 2020. Of course, without losing sight of maintaining a clear hierarchy that allows easy navigation, with clear and friendly texts.
In a multi-device world (in which a user can enter from their mobile, computer, television, or even clock), it will be essential to have good storytelling in which so important will be what counts as to how it is counted. The video and the animated elements will continue to grow, but also the drawings made by hand that give the web a very human touch.
We hope this post has been helpful to know the direction that web design will take in the coming months!