Website design isn’t just about the visual outcome of a website. It also has to include certain elements that allow it to perform well. If you’re just starting to build your own website, make sure it has all the web design elements we’ve listed down below.
Content is perhaps the backbone of a website. It’s what attracts visitors to your website and the reason they are seeking it in the first place. For this reason, you simply can’t have a website that contains basic information about your business. Instead, you also have to fill it up with well-written and relevant content.
The type and quality of content you produce can greatly determine the success of your website. When you create good content that is value-adding to users, search engines will reward you by ranking you higher on search results. With a higher ranking, you can drive more traffic to your website.
Good website design takes into account the user experience, and one element that factors into that is navigation.
Users should seamlessly navigate your site, moving from one page to the next. For example, menu items should be easily accessible and site visitors should never be confused about where they are. Make it a point to plot how they can get to where they need to be on your website as fast as possible.
3. Web and Mobile-Friendly
You’d be surprised at how many modern websites fail at being web and mobile-friendly. For web-friendly design, search engine optimization (SEO) is a must. You need to use the right keywords that can get you on those search results. You should also make use of other elements such as meta and alt tags.
A web designer’s duty doesn’t just stop with web-friendly design. Web designers should also make websites more mobile-friendly. The user experience is different when viewing a website on a desktop versus a mobile device. For mobile devices, you have to take into account the smaller screens and the touchscreen capabilities. This is vital since plenty of users tend to search for websites on their phones over using a PC.
Intuitive website design anticipates the user’s actions and caters to those needs. It basically means that when a user is presented with your website design, they must know exactly what they need to do. The flow of the website makes sense so that it can direct users to important tasks.
5. Calls for Conversion
Among your primary goals when setting up a website is to get conversions. This is why users shouldn’t just be viewing your website; they must also follow through with a call to action.
A call to action can depend on the type of business you have. For example, if you sell products, you would want a high percentage of your site visitors to add items to their cart and go to checkout. If you have a newsletter, you would want site visitors to sign up for that as another potential sales and conversion channel.
When increasing your conversion rate, you have to provide users with the tools they’ll need. This can mean an easy and convenient checkout process with a variety of payment methods. For the newsletter example, you can make it easier for users by just asking them to input their name and email address and click a button.
These website design elements are essential in creating a quality website your users can enjoy. They each hold a significant role that can help you attract more traffic to your website and increase your sales.
Create a website with dynamic and engaging web design with the help of Fox Web Creations. We are Kansas City web designers that aim to help you achieve your web performance goals with a smartly designed website. With our decades of creative and programming experience, we can take on any web design project – small or large. Contact us today to get started!