Here’s a common scenario: a potential customer is scrolling through their phone, suddenly sees a link that interests them, and clicks on it. They land on your website, and they would’ve explored more, but the incomprehensible mess of your website design turns them off. Instead of browsing through your products or services, they click out and make a mental note to recheck your website once they’re on their laptop. However, as the day passes, they forget, and you lose out on a potential customer.
You’d be surprised by how often this happens because businesses don’t make their websites more mobile-friendly. Instead, they stick to old tricks, which causes them to lose out on opportunities that more modern technology could’ve given them. As a business owner, it’s essential to keep your website up to date with the latest technological improvements, including new techniques on web development.
One essential way you can update your website is by using a responsive web design. The question now is, what is a responsive website?
A Responsive Website
When you say you have a responsive website, its design allows for the best viewing experience on all devices. In other words, it looks good on both a desktop and mobile device, so it helps you avoid the scenario painted earlier. It’s become the standard for most sites as it benefits the business and the consumer.
The Importance of a Responsive Website
It’s integral to have a responsive website because it can help improve your business’ numbers, especially if you want to boost your SEO ranking. Google recommends it because it’s easier for the platform to crawl through and index. It also gives your potential customers an excellent user experience, one of Google’s most important criteria for a good SEO ranking.
Benefits of a Responsive Website
When you have a responsive website, it’ll drive your site traffic significantly. Data has shown that 50 percent of traffic comes from mobile devices, which is why it’s necessary to design your site in a way that works for these devices.
Another benefit of having a responsive web design is that it can save you the trouble of spending money on a redesign. It will also give you better local SEO rankings, increasing your business’ reach in your targeted areas. And lastly, but certainly not least, it gives your customers a better user experience, encouraging them to revisit your site and establish a positive connection.
If you’re thinking of starting a website for your business, using a responsive web design will give you a lot of benefits. Not only is it cost-effective, but it will also give you a leg up from other businesses that don’t keep their websites updated. A responsive website has become the gold standard across all platforms because it allows a more comfortable user experience and benefits the business’ SEO rankings.
In case you don’t think you can design a website on your own, you can always invest in the services of an expert web design firm. They will give you the best site for your products or services, making the process so much simpler for you.
Fox Web Creations is a full-service online marketing, SEO, and website design firm. We offer web design services worldwide that can help maximize your website’s potential. Get in touch with us today for more information!