You know by now that social media is an integral part of your digital marketing strategy. But what impact does your social media presence make on your SEO?

While social signals do not directly affect a website’s rankings, they do have a relationship with organic rankings. But what exactly is that “relationship,” and how can it affect SEO success? Let’sLet’s take a look. Specifically, let us focus on the following:

  • How social media influences the success of your content
  • Social media as a signal of trust and authority
  • Building backlinks through social media exposure

Fox Web Creations, a trusted expert in SEO in Kansas City, dives into each of these in this post:

How Social Media Influences Content Performance

It’sIt’s clear that social signals have a profound impact on content performance. In fact, research from Conductor discovered that 43 percent of consumers decide to read a piece of content because of the number of shares it receives.

However, social media is not the reason your content is ranking in the SERPs. It is more of a “social signal” used by Google’s algorithm to interpret how high your content is in the SERPs. When it comes to social signals, Google counts inbound links, shares, in-content citations, and in-content quotes in its calculation.

Social Media as a Signal of Trust and Authority

So, how can social media influence SEO success? One way directly impacts your authority and trust. Google uses social signals as a signal of the reputation of your post. This reputation then becomes a factor in Google’sGoogle’s search algorithm.

The more Google sees an increase in social signals, the higher the reputation of the content. Because of its reputation, Google considers this content directly relevant and trustworthy. It also sees an opportunity to improve the user experience by pushing this content to the top of the SERPs.

This is why we want to optimize our content for social media and make it as shareable as possible. By doing so, we develop a reputation and make our content more trustworthy and relevant.

Building Backlinks Through Social Media Exposure

Creating high-quality content does result in backlinks to your site or blog. But there is another way you can build backlinks. By creating custom social media content, you can earn more links to your website.

Have you ever wondered why people share your content? Typically, it’s because they like it. And if they like it, then they want to share it. This is why you need to create enticing and exciting social media content that people will want to share.

If you can create shareable content, then people will naturally want to make your links back to your site. And this is not just any type of content. This is content that aligns with your brand, solves a specific problem, and attracts people to your site.


At the end of the day, it’s social signals that influence SEO. These signals may be even more important than the number of followers you have on your social media pages. The best way to get social signals is by creating relevant content that is shared on your site. Then, you want to get the shares needed to develop a reputation for your content.

Hopefully, after reading this post, you have a better understanding of how social media can affect SEO success. If you have any questions, you can consult an expert in SEO in Kansas City.

Fox Web Creations is a digital marketing agency that specializes in search engine optimization in Kansas City. Contact us today to know more about SEO and why your business needs it!