Rule #1: don’t try to outsmart Google
Face it: if your website was hit by Google’s recent updates (Penguin or Panda), you used spam tactics to promote your website.The allegedly smart tools that offer a ‘fully automated way to get your website on Google’ aren’t that smart. It’s not possible to click a button and – BOOM – your website is on Google’s first page. It is possible to exploit loopholes in Google’s algorithm for some time. Websites that do this will get high rankings for some time but they will also suffer badly as soon as Google detects them.
Fact: spammy SEO tools that promise quick and easy solutions by exploiting weaknesses in Google’s algorithm will cost you a lot of time, money and work in the long-run. Many businesses have experienced this.
Rule #2: accept that normal business rules also apply on the Internet
Rule #3: make sure that your website has a good infrastructure
Rule #4: realize that you are responsible
Rule #5: take control
Stop searching for gurus or secret tricks that promise to solve your problems. Take control of your success:
- Find your unique selling proposition, identify your audience and make a plan.
- Create a valuable website with great content. If your audience likes your website, they will share it with their friends.
- Advertise your website: SEO, paid advertising, even traditional advertising
Fact: no one is as much interested in the success of your business as you. Don’t trust the gurus. Accept help but don’t stop thinking.
Rule #6: set the right goals and act now
SEO is not about getting backlinks. It’s also not about getting high rankings on Google. It’s about getting sales. It’s about improving your business.Focus on the things that will have an impact on your business. Stop searching for the latest trick. Start working on your success now!Fact: procrastination is the grave in which opportunity is buried.
You will save a lot of time and money by avoiding offers that seem to be too good to be true. It’s very likely that you will pay a lot more if you opt for the ‘quick and easy’ and ‘fully automated’ solution that will lead to a penalty and lost revenue.