Internal linking is one of the most important on-page SEO factors. By linking to other pages on your website, you can help search engines understand your website’s structure and hierarchy. This, in turn, can help improve your website’s SEO.

That said, you might be on the fence about internet linking and, as such, are looking for the benefits that internal linking actually has to offer. Well, you’re in the right place!

Here are the benefits that internal linking can give you:

1. Helps Google Crawl and Index Your Site More Easily 

Internal linking helps Google and other search engines understand the structure of your website and find new pages more easily. When you add links from one page to another, you are essentially creating a pathway for the search engine crawlers to follow. This makes it easier for them to index your website and all its pages, which can help improve your overall SEO.

2. Boosts Your Pageviews and Time on Site 

Internal linking can also help increase your pageviews and time on site, two key metrics that are important for SEO. By linking to other pages on your site, you encourage users to stay on your site longer and explore more of what you have to offer. This can lead to higher rankings in the search engines, as well as more traffic and conversions.

3. Helps Distribute PageRank 

PageRank is a metric used by Google to determine the importance of a webpage. It is based on the number and quality of inbound links to a page. When you add internal links to your pages, you are effectively giving away some of your PageRank to the linked page. This can help improve the overall SEO of your website by distributing PageRank more evenly throughout your site.

4. Makes Your Site More User-Friendly 

Internal linking can also make your website more user-friendly. By linking to related pages, you help users navigate your site more easily and find the information they are looking for. This can improve the overall user experience of your website, which is another important factor in SEO.

5. Creates a Better Experience for Search Engines 

When you add internal links to your pages, you are essentially creating a map of your website for the search engines. This helps them index your site more effectively and understand the relationship between your pages. As a result, this can create a better experience for the search engines, which can improve your SEO.

6. Can Help You Rank for Long-Tail Keywords 

Internal linking can also be used to help you rank for long-tail keywords. By linking to pages that target these keywords, you can help improve your chances of ranking for them. This is because the search engines will see the links as a vote of confidence for the keywords you are targeting.


Link building is an important part of SEO, but it’s not the only thing you need to focus on. Be sure to also create high-quality content, optimize your website for search engines, and promote your website through social media and other channels. If you do all of these things, you’ll be well on your way to ranking higher in the search engines and getting more traffic to your website.

Fox Web Creations is a full-service online marketing, SEO, and website designing firm that offers a wide variety of digital services. If you are in need of SEO services in Kansas City, get in touch with us today!