Brand identity is a crucial aspect of any business. If you want your business to succeed, you need to have an effective brand identity. While there are many parts of your brand identity that play a role in the success of your business, it all comes down to how you can effectively market your product or service. When it comes to marketing, one of the main building blocks of your brand identity will be your logo.

What Is a Logo?

A logo is the visual element of your brand identity. It is the visual representation of your company’s name and brand. A logo can be a literal representation of a company’s name, it can be a symbol, or it can simply be some combination of colors, shapes, and fonts that you think best represent your brand. Regardless, it serves as the visual representation of your brand identity.

Why Do You Need a Logo?

The primary purpose of your logo is to create an identity for your company. While your company may have a name, creating a logo for your business allows your business to stand out. Not only will customers associate your product or service with your logo, but they will also associate your logo with your company.

How Does a Logo Work?

When people see a logo, they immediately understand who it belongs to and what it represents. Your logo is like a verbal trademark. It identifies your company as the owner of the logo. It is crucial to create a logo that is simple and memorable. The best logos have a unique look and feel. The simple logo is easily recognizable, and it is easy for your customers to tell your logo apart from the logos of other companies.

While you may not be ready to invest in an elaborate logo design for your business, it is essential to invest in a professional logo design. A logo designer will help you create an easily recognizable logo, helps your company stand out from the competition, and creates a lasting impression on your customers.

What Your Logo Represents

Your company’s logo is one of the top ways people form their opinions of you as a company. The people who see your logo will create a judgment based on your logo and how it relates to your brand. If you have a logo with a baseball bat and ball, people will immediately associate you with baseball. Thus, you will most likely be speaking to a baseball audience. 

Meanwhile, if you have a logo of a baseball bat and ball with some kind of abstract and artistic pattern around it, then people will be curious about your company. They will wonder if your product or service has something to do with baseball or if your company is a graphic design company.

It is essential to add some kind of message or information to your logo. It doesn’t need to be obvious. It can be subtle. If you want to use your logo to convey a message, use a logo designer. If you would like someone to create a logo for your company that stands out, then you can pick out your own logo for your business.


When people see your logo, they will make assumptions about your company. These assumptions are based on the image you are trying to convey. You need to develop your logo so that it represents your company and your product in the best possible way. If you can do this, you will be well on your way to building a brand identity that your customers will trust.

Do you need a Kansas City logo designer? Turn to Fox Web Creations, a full-service online marketing, SEO, and website designing firm. Get a quote!