These days, it is crucial for any business to have an online presence, and the number one platform they should invest in is a website. While many online tools and web creators can help you build your site from scratch, you need to include particular elements to make your website effective and engaging. 

If you want a website that draws traffic and helps convert that to sales, it should have the following critical components:

#1: A clear intention

Before building your website, you should know what exactly it is you want to achieve. Are you planning to have a website that people can visit if they want to get more information about your business, or do you want to sell your products and services through it? By having a clear goal beforehand, you will know what elements you should include in your website. You can design the layout better and identify the right type of content to meet your goals. 

#2: Quality design

Your website also needs to be visually appealing, and you can use your goals to help you achieve that. Your objective is to attract more visitors to your site and encourage them to spend more time browsing your pages. To do that, make sure your web design is appealing, straightforward, and engaging. Here are some important things to consider when creating your website design:

  • Choose the right colors and fonts, and limit each to a maximum of three. Follow your branding guidelines if you have them.
  • Make use of white space to make your website cleaner. It also helps set focal points and direct the user’s attention to specific parts. 
  • Balance all the elements in the design. Having too many or too few features can impact your overall design and customer experience. 

#3: Smooth experience

Apart from the visual appeal, your website must also be user-friendly. All businesses want to make sales, but the user should always be the center of the website creation process. After all, the website is specifically made with them in mind. 

Navigating your site should not be a problem for your site visitors. They should have an easy time looking for things they need. All the buttons and pages should have a purpose and lead them where they are supposed to go. More importantly, you should maximize your webpage to meet your goal. 

For example, if you are trying to sell a product or service, displaying a teaser on your home page and adding a shortcut button next to it will help. Using a call to action like “Get a free consultation” or “Try for free” can be an intriguing and compelling way to entice customers. 

Pay attention to your home page and make it as simple and inviting as possible. Otherwise, people might not want to use your site. 

#4: Search engine optimization

A website not optimized for search engines is an opportunity wasted. SEO is a critical part of web design. When done correctly, it can help you increase your organic visitors. By utilizing the right keywords throughout your web design, you can generate more traffic to your website. Make sure to work with a web designer and developer who knows how to incorporate SEO best practices into your website to maximize its potential. 

#5: Maintenance

It is not enough that you have a great-looking and perfectly-functioning website. You also need to maintain its design and performance. The digital world is a fast-changing one, and forgetting to allot a budget for your site’s maintenance will make it slower and outdated in the future. 


Creating an excellent and effective website will require proper planning and careful considerations. Companies should always keep on improving their websites to remain competitive in this modern time. Consider adding these five elements to make your website effective and enjoyable for users.

Are you in need of a web design and web development service provider in Kansas City? Fox Web Creations is here to serve you. We are a full-service digital agency providing services for businesses that want to succeed. If you want an all-in-one online service provider for web design, online marketing, and SEO, contact us today.