A website is an essential tool in gaining online success, but it is especially crucial for e-commerce businesses such as yours.
Unlike other companies, you don’t have a brick-and-mortar store where customers can browse and make purchases in person. Your website is your store—from browsing to buying, your customers do it all on your webspace, which is why you need to ensure that your target consumers have a positive experience.
Design for Success
You may have the best products and tempting deals, but no customer will try to purchase from your site if they have difficulty navigating it. Would you have the patience to explore a website that you can’t understand?
Bad web design makes for a failed e-commerce business. There’s no way you’ll achieve online success if your website is hard to use and people have to jump through so many hoops just to purchase an item.
Excellent web design must be visually pleasing but also geared towards the user experience! It’s more than just choosing fonts, colors, and icons—if you want to attract potential customers, you have to present your shop in the best light while ensuring that your target audience has an easy time looking for what they want!
What Makes a Great E-Commerce Web Design?
With the growing number of competitors in the digital landscape, you need to step it up and upgrade your web design! Make sure to consider the following factors when designing your e-commerce website:
Your products aren’t only what matters—today, customers also consider who it is that they’re buying from. Doesn’t purchasing from an established brand seem more appealing than ordering from a faceless e-commerce site?
Recognition and trust drive sales; if you want to connect with your target audience and encourage them to buy from you, you need to prioritize your branding. With just a strong brand, you can win over your customers and stand out among the competition!
When designing your e-commerce site, you’ll have to throw your baseless preferences out the window.
Color is crucial! With the right hue, you can influence your customers to make a purchase! If you understand the psychology behind every color, you’ll be able to make something stand out, boost your credibility, and increase conversions.
Colors can be confusing and challenging to understand. We recommend consulting your web designer as asking for what they recommend so that you can choose the right color!
Many customers read reviews before buying a product. By including a review page, you can increase your website views and help your customers at the same time.
Product reviews are also a great way to keep buyers in one place; instead of having to visit a third-party review site to learn more about the product, they can just explore your page for more information.
When designing a website, you need to keep in mind that not everyone will shop around using laptops or desktops.
These days, you can do almost everything using just a smartphone! If you don’t want to drive away a large percentage of your customers, you should ensure that your web designer checks if your e-commerce site can be easily viewed and navigated using a phone.
Your e-commerce business relies heavily on the quality of your web design. Hitting it big online may be easier said than done, but as long as you work with a skilled web designer and know the necessary components of an excellent website design, you’re sure to succeed!
Do you want to grow your e-commerce business through excellent web design? Leave the job to us at Fox Web Creations! Our team of highly skilled web designers in Kansas City will ensure that your website is well-curated, personalized, and capable of delivering an exceptional customer experience. Get a quote today!