Different elements contribute to an effective marketing strategy. With so much competition nowadays, you’ll want to make sure the techniques you use for your website effectively produce excellent conversion rates. 

Specific webpage elements have a more significant effect on these conversions than others, which is why it’s important to focus on these during your web development’s A/B testing.

These are the elements you should focus on:


Headlines are one of the most influential elements on a web page and have a great effect on conversion rates. That is why you should be A/B testing different headlines. They promote a sense of urgency and grab the user’s attention.

Experts suggest that a good headline should be about ten to twenty words. It should include pique interest by asking a question, making an emotional connection by claiming a benefit to the reader, or containing powerful words like “free,” “you,” “now,” and “new.” When conducting your next website A/B test, use two headlines and compare them for their conversion rates.


CTAs (call-to-actions) are elements that prompt the user to do an action you desire. They include hyperlinks, wherein the button text should explicitly state the action potential customers will take or the keyword that’s relevant to the topic discussed.

You should use CTAs as a way of optimizing conversion rates. They often appear as buttons, links, or even images. No matter the type, it’s best to make CTAs short and concise, have a contrasting color to the rest of the article’s text color, and always say what the site visitor will get when they click on it.


Media on your webpage includes images, videos, and audio. You can use them to enhance or emphasize an article’s point or act as the main content itself.  You can also use media to explain what a product can do to convince shoppers to buy it.

Your goal is to give people a reason to want your product to increase your conversion rate, and media is one of the most effective ways to do it. During A/B testing, try out different photos in one article or multiple versions of a video to see which produces the best conversions.

Product Descriptions

If you’re selling a physical product, you should provide as much information about it as possible. It will help to avoid using too much jargon or technical language because they make it harder for your potential customers to understand the description.

Instead, you could write in a simple, conversational manner so that people can easily read your website. Product descriptions should provide valuable information to the visitor. It must say what the product is, why people need to buy it, what problem it solves, and any limitations it might have.

Landing Pages

Landing pages are a wonderful way to increase your conversion rates. They are often necessary to collect email addresses and signups, and they’re designed to convert visitors into leads or customers. A landing page may have a single conversion goal or multiple goals, depending on how it’s set up. However, it’s best to focus on one main conversion goal.

You should base your landing page’s objective on its main conversion event. If it doesn’t have one conversion goal, it can hurt your chances of getting a better conversion rate. It must also have a fantastic layout to make the most out of your campaign.


A/B testing is a terrific way to see what elements on your website are the most effective at achieving your goals. You can test everything, from the headline to the product description, and you can start conducting them on your website by hiring web development services.

For the best web development services, contact our team at Fox Web Creations. We’re a full-service online marketing, SEO, and website designing firm, and our goal is to provide you with the best results for your website.