If your business goal is boosting your SEO performance, you may have been looking at keywords and content. But did you know that your logo design can influence your SEO ranking, too? Incorporating a solid logo into other SEO techniques may be beneficial to your business.

Here are the reasons you should look into logo SEO.

What Is Logo SEO?

Logo SEO, or logo search engine optimization, is the process of improving your search engine visibility by using your logo strategically. It focuses on using your logo as a brand identifier and using its search-friendly design to your advantage.

It’s important to note that logo SEO doesn’t require you to change your logo. It just means that you’re incorporating your logo in a search-friendly way.

Why Should You Try Logo SEO?

Here are three good reasons to incorporate logo SEO into your marketing and SEO strategy:

1. Make Your Brand Memorable

If your logo has a distinct, clear design with your company name, it’s easier for your customers to remember. They can go to your website or your social media page and immediately see where they saw it.

2. Improve Customer Loyalty

It shows you care about your customers. Your logo is an indication of your brand, which customers are more likely to remember and come back to.

3. Increase Brand Awareness

Your logo is a visual sign of your brand. When your customers see it, they’ll remember your brand. It’s essential to make your logo stand out and be easily recognizable.

Tips on Using Logo SEO to Boost Search Engine Visibility

If you’re interested in incorporating logo SEO into your online strategy, here are the basics of using your logo in a search-friendly way:

1. Use a Professionally Designed Logo

If you’re not a designer, you may think you can save money by designing your logo. However, if you’re interested in incorporating logo SEO into your overall strategy, you’ll need a logo that’s professionally designed. A designer will know how to create a logo with search engine optimization in mind.

2. Include Your Company’s Name

Your logo should include your company’s name. It should be clear and easy to read. If you have a tagline, include that, too.

3. Use the Right Filename

If you’re using your logo as a file name, make sure that it’s easily searchable. For example, if your logo is an image, it’s best to use the name of your logo as the file name.

4. Use Alt-Text

Alt-text is a web page code that can display images when a web browser or screen reader is used. Using this code for your logo means that you’re incorporating your logo into your website’s code in a way that makes sense. When writing an alt-text, make it as descriptive as possible.

Final Thoughts: Don’t Just Stop with a Logo

Using your logo as part of your SEO strategy is a good idea. However, it isn’t the only part of your website or other marketing that you should consider when adding logo SEO. With that, logo SEO can help propel your SEO strategy, so make the most of it.

For Kansas City logo design, work with Fox Web Creations. Our expert designers can help you create a better brand identity to impact your audience through logo and website design. Check out our portfolio or get a quote today.