Custom Web Design vs. Templates – Which is Better for Your Business?
When deciding on the best way to promote your business online, you have a few options in regards to your website design. Is a custom web design the right fit for your business, or would something simpler work just as well? Choosing the right design for your needs will come down to functionality – what do you need your website to do for you? If you have been searching for a Kansas City web design firm to help you create or update a website using the latest in responsive web design techniques, then Fox Web Creations is here to help you sift through all the available information so you can make an informed decision.
Two important factors when choosing between a custom website design and a template are going to be your budget and what the branding goals are for your business. While a themed web design solution can work for some, others may find that a custom option better fits their needs and target market.
What is the goal/intention for your website?
Before you even begin discussing your web design with a professional, it is vital to have an idea of what your goals are. When potential customers land on your web page, they are looking for very specific information. What do you want your visitors to do? Do you want them to fill out a form so that you can contact them for a consultation? Do you want them to call you up on the phone?
Regardless of what your website goal or intention is, it is important to know how you want your customers to act once they do end up on your site. This will allow your web design professional to get a better idea of how to build your website so that it functions as you need it to, and helps your customers achieve the goal that you have set for them.
What is template-based web design?
If you are looking to have a website created and you are not in need of any custom solutions, then a template style design may be what you need. Using a web design template simply means that you can choose a design that has already been created.
One major issue many individuals have with template style websites is that they are not original. While this may not be a problem for some businesses, it can cause credibility issues if your customer sees your exact same design on an unrelated website.
There may be hundreds of other companies using the same website theme that you are using, which can present issues for your branding goals. Another issue with website templates is that they may not provide your business with the additional functionality you need. If you are using your website to display simple information this may not be much of an issue; however, if your business demands more advanced features be integrated into your website, going with a template approach may not be right for your business.
What are the benefits of custom web design?
With a custom designed website, you will be in total control of every aspect of how it looks, and also how it functions for your target market. A responsive web design that has been custom-tailored for you and your business will also be free of the limitations many theme-type designs may have.
Many out-of-the-box web designs can be quite limiting in nature, so if you require some advanced functionality, such as eCommerce or personalized customer logins, this may be difficult if working with a template. If, however, you make the decision to go with a custom-made web design for your business, you can spend the time and money to make sure everything is exactly as you want it so your customers get the experience you need them to have to keep them coming back to you.
Why choose a custom web design?
A custom website design helps to establish your branding
If you require custom solutions in addition to your design, such as site maintenance
If you require a custom login screen for your customer accounts
If you need custom applications working in conjunction with your website to deliver the rich experience your customers expect from you
Whether you choose a custom web design or a template design, Fox Web Creations is here to help you realize your online business goals. From expert responsive web design to maintenance packages for your new website, we are a web design firm with the expertise and know-how to create the website that will help you achieve your goals. Please contact us for more information or to receive a free quote.
Custom Web Design vs. Templates – Which is Better for Your Business? was last modified: October 13th, 2016 by Glynnis Thomas
Glynnis Thomas is Accounts Manager for Fox Web Creations. She started with Fox Web Creations in July of 2010, and assists with both intake and clients as well as WordPress training and content creation. She obtained her B.A. from Cornell College in 2005, then returned to Kansas City to be near her family and friends.