Various SEO tactics are used by businesses all over the world to boost their online ranking. SEO specialists employ various techniques to facilitate this process, one of which is the usage of latent semantic indexing (LSI) keywords. Despite its effectiveness, this method is underutilized in the SEO area.
What are LSI Keywords?
Latent semantic indexing keywords refer to the process of using synonyms or variants of your target keywords to boost your search engine ranking. Through this process, you can gain keywords that are very similar to your actual keywords while also gaining a higher ranking.
Synonyms and variants come in many forms. You can use them on your meta titles, meta descriptions, and even on your images on your website. There are even search engines that have a thesaurus feature you can use to find synonyms.
The Google AdWords help pages have a great article about this topic.
How to Find LSI Keywords for SEO?
The best way to find an LSI keyword is by first finding your main keyword. Once you have your main keyword, you look for keywords closely related to your main keyword.
Consider the word “mobile,” which can be related to “cell phone” and “cellular phone,” “cell phones” and “cellular phones,” “cellular device” and “mobile device” among others. The relationship between these words is very close because they are either the same thing or very similar. The word “phone” can be substituted for the other words as part of their meaning. Using information about LSI, you can find hundreds of synonyms and variants for your keywords.
You can use several tools to do this, one of which is the Google AdWords Keyword Tool. This tool basically gives you a detailed list of keywords closely related to your main keyword.
How LSI Keywords Helps With SEO
The following are some of the reasons why LSI keywords are important for SEO:
- LSI keywords help you identify keywords closely related to your main keyword.
- LSI keyword research produces new and creative ideas to help your website rank higher.
- LSI keyword research helps identify new niches that your business can be involved in.
- LSI keywords help you identify phrases that your target market uses.
The more you know about the needs of your market and the manner in which your market identifies itself, the more you get to know about your target market and how to best cater to it.
LSI keywords help you get more traffic to your business as many people look for contextual terms related to your main keyword.
How to use LSI Keywords on your website
You can use LSI keywords on your website using the following methods:
1) Meta Titles
You can use LSI keywords on your website’s meta title. You should make sure that there is a relationship between the LSI keyword and the main keyword.
2) Meta Descriptions
You can use LSI keywords on your website’s meta description. You should make sure that there is a relationship between the LSI keyword and the main keyword.
3) Image Alt Tags
You can use LSI keywords on your website’s images on your website. You should make sure that there is a relationship between the LSI keyword and the main keyword.
When you create content, you can link back to your main website using LSI keywords. Doing this will increase the amount of contextual link juice that you can send to your website.
5) Keyword Research
Using LSI keyword research is a great way to identify new keywords. You can use the information gathered from your LSI keyword research to create new content for your website.
Using latent semantic indexing keywords on your website is a great way to increase the traffic to your website and increase your search engine ranking. You can also use LSI keywords to create new content that you can use to boost your business.
Fox Web Creations is a digital marketing agency that specializes in search engine optimization in Kansas City. Contact us today to know more about SEO and why your business needs it!