website marketing

Why You Should Consider Adding Sticky Content to Your Website

When executed properly by matching the purpose and context of your website, sticky content can spark interest, provide useful information, and maybe even inspire or motivate visitors. Ultimately, sticky content encourages repeat visits to your site and can build goodwill in doing so. What is sticky content? The term comes from Internet lingo. It refers to content added to a site that has the purpose of getting users to return to a particular website and hold their attention longer [...]

Engaging Users On Your Website

If you are operating an eCommerce business and want to generate more revenue from your website, it will help to present more than just a static set of pages with product-only content. There are plenty of examples on the Internet where the visitor comes in, skims the homepage in a few seconds and then leaves, never to return. It’s time to start thinking more like a retailer and apply some critical principles of marketing.  The fundamental law of attraction [...]

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