Holidays like Halloween are an excellent time to both reflect on past achievements and look forward to what the future may hold for us mere mortals. This is also true for those of us in business, who work day and often into the night to make magic happen. We certainly have seen our share of websites that do a better job of scaring customers away rather than attracting them. What worked 10 years ago will likely not work [...]
Business innovators are breaking traditional retail models and shaking its foundations. It’s important to note that these kind of disruptions are not brought about by deploying new and shiny marketing slogans or branding, updating package colors, spending more money on advertising, or for that matter, doing anything that traditional marketing departments may likely address. Many buyers don’t give a flip about these things in 2017, at least not when it comes to deciding what to buy and who to [...]
Experimental musician Laurie Anderson (who’s quoted in the title of this blog) hit the proverbial nail on the head. With the advancement of digital communication technology, mass media has taken on a new connotation today. Compared to just a generation ago, people all over the globe are now creating and sharing stories every day using some form of digital technology. In many ways, this shift in storytelling is disrupting the way we traditionally have done marketing. Since this blog [...]
