link building Archives | Web Design Kansas City

Removing Bad Links for Good SEO

Google's latest Penguin update cracked down on unnatural link building tactics, causing many webmasters to panic and start removing "bad" links from their sites. However, rushing into this process can do more harm to your site than good. Before paring down your precious network of backlinks, it's essential to know what kinds of links are truly "toxic" and could potentially be harming your placement in SERPs. Reasons for Removal There are several things to look for before beginning to remove [...]

Link Building Vs. Content Marketing: Formulating Effective SEO Strategies for Your Business

An ideally marketed web presence is mission-critical for any business, but many small – but growing – companies do not have the resources to hire an in-house search engine optimization (SEO) team to meet those needs. If your business is showing consistent growth, you need the help of a trusted Kansas City web design company that understands the current trends in SEO. Here is the dilemma: do you hire a company whose focus is on building links or one [...]