Holidays like Halloween are an excellent time to both reflect on past achievements and look forward to what the future may hold for us mere mortals. This is also true for those of us in business, who work day and often into the night to make magic happen. We certainly have seen our share of websites that do a better job of scaring customers away rather than attracting them. What worked 10 years ago will likely not work [...]
Sometimes digital agencies get compared to software-as-a-service (SaaS) website builder companies. To the uninitiated, it appears to be a fair comparison. After all, the most glaring difference between the two types of services is the cost. Custom developers seemingly charge a lot, but their online counterparts can somehow just charge a small amount—albeit indefinitely. If the comparison ended there, discerning business managers would just sign up for the latest and coolest website online, pay a monthly fee, and [...]
Joe Devine is the Chief Executive Officer of The Search Engine Guys, LLC (TSEG), a full-service web marketing company based in Austin, Texas. Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in its search returns. It’s a natural innovation that fits into the business models of both companies and takes the trend of individualized search results to its [...]
While web site marketing is a vital facet to having success on the internet, there are a number of methods you can apply to your advertising scheme. There is not one specific method that works for everyone, but plenty for you to choose from. Because of this, it is essential you take the time to try out different methods and find out what works best for you. One of the methods that has caught on by many entrepreneurs is [...]
