Why Amazon’s Secret Weapon Is Disrupting Your Business
Business innovators are breaking traditional retail models and shaking its foundations. It’s important to note that these kind of disruptions are not brought about by deploying new and shiny marketing slogans or branding, updating package colors, spending more money on advertising, or for that matter, doing anything that traditional marketing departments may likely address. Many buyers don’t give a flip about these things in 2017, at least not when it comes to deciding what to buy and who to [...]
