If you are on a small budget there are a lot of free ways you can use on the Internet to advertise your business. Yes that is right! You don’t have to pay anything and they are the same solutions that companies pay thousands of dollars to do. So if you have some time, you can get ready to generate your own traffic for free!
First of all, you need to make sure your web design has the right content. Your content should be unique and interesting to your audience. Give people something they are interested in learning, something that will bring them back for more. Your text needs the right keywords repeated in a certain density. Only use about 1 keyword for every 100 words. This will help with search engines for your ranking. Do not repeat the same keywords too much. Search engine could see it as spam!
Blogging is a great starting point for free. There are many of free services on the web that allow you to publish a blog. If you already have your business web site then you can work the web design with the blog so it is a part of your site. When you write a blog be sure it is related to your business, then includes as much inbound links possible to your website.
Press Releases are another way to promote for your business, writing press releases about upcoming events and other big happenings. This way you can get the word out and create hype about the business. Press releases can be sent to media outlets like newspapers, radio stations, news stations, and such.
Bookmarking is a perfect way to bring more traffic to your site and get the word out about the fact that you exist. You can bookmark every single page on your website and this will ensure you get some traffic and will create a site rank.
The idea is that social networks like Linkedin, Myspace and Facebook are similar to search engines, where the goal is to ensure that the most relevant and interesting content bubbles up to the top. On sites like Diggit it means having enough votes from the community to move your news article to their front page, while on a site like MySpace, your measure of popularity is all about how many friends you can get. if you build relationships with other community members. Even though becoming an active member on these sites will help you get more traffic to you website , it is a great strategy for promoting your own material.
As you can see, there are many techniques you can use to get free advertising for your web presence, There is no reason to leave out any opportunity, however if you don’t have the time, it is highly recommended to ask for an search engine optimization (SEO) expert that understands well your business model.