The key components of a great website include: aesthetically designed pages, consistency across the site, a site that is based on a great theme, market-specific keywords/phrases, efficient navigation between pages, appropriate graphics, advanced SEO techniques, and great content. To design and develop a site requires mastering these tools and related topics.

A well planned and developed business web site absolutely requires professional help in its construction. Search engine optimization will help it rank higher in search engines and attract targeted traffic. This movement is important for business in that more traffic means more potential customers, and will mean an increase in income. However, when thinking about creating your own site, there are several concepts to keep in mind.

CSS and HTML: The HTML (Hyper Text Markup Language) and web page editor helps the developer to build the website. Help is available for the beginner with free online tutorials and articles with valuable assistance in building the web pages and site.

Design and Multimedia: Essential to the finished concept are good fonts, graphics, audio, video, and appropriate colors. A good page layout can be easily planned using the free and paid online tutorials. Note: Avoid using frames, too many images, animations, or videos on the site as it slows the process of loading the webpage. Using only appropriate graphic elements will help improve the relevance factor.

Content: The most important part of any website is its content. The content must be of superior quality that is relevant to the topic. Professional writers can help produce high-quality content at a nominal price.

Inbound and Outbound Links: Make sure that internal and external links are functional and that other sites link to your site.

Organization and Accessibility: Content has its own subdivisions, such as titles, creation and setup of meta tags and keywords, as well as general beautification using appropriate fonts, colors, length of paragraphs, and related graphics. Using correct grammar and flow of the story are paramount. Make sure content ratio/density is the ideal length to maintain reader interest and readability. The more consistent these elements are, the more your search engine ranking will improve.

Other Options: Advertisement is an additional source of income and advertisement programs like Google AdSense are equipped with subject-related ads in text and graphic formats. Contextual advertising is also a feature of Google AdSense. It is therefore recommended to use these ads on your site. A word of caution here, Google AdSense has a strict code of conduct and requires users to follow their program policies. There are many other similar programs that can be used for site revenue through contextual ads.

Keep in Mind: Search engine optimization helps your site to rank well in the various search engines, including Google and Yahoo!. A good website with high traffic, especially targeted traffic, is a winning combination. Thus, hiring a professional web design firm (such as Fox Web Creations) with experience in SEO techniques can do wonders for the popularity of your website. Updating the site regularly is an important factor not to be overlooked.

There are various other issues related to web design concepts, some more advanced than others, but the basic web design tips are listed above and can help any type of site. A web design firm should be consulted and hired to complete business sites. On the other hand, social networking pages (such as Facebook, Twitter, LinkedIn, MySpace, etc.) are also necessary because your visitors would like to feel the personality of your business and perceive a more individualized connection.

If creating your own web site is too large of an undertaking for your staff, or you need assistance designing or programming your site, contact Fox Web Creations today.

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At Fox Web Creations, we know doing a redesign can be a daunting task. We help customers through them every day. We know some steps you can take to take the stress out of the process. Ask yourself these questions when going through the first stages so you’ll have a head start when you’re ready to move forward.

Step 1. Determine Website Objectives: What are your future web marketing initiatives? How will you measure the success, what strategies are you using currently, and what strategies will you need to use in order to measure your success? Define your high-level objectives, targets, initiatives, and measures for this program.

Ideal Outcomes: Have users come to the site, have users/clients be able to see the services and quality of work you do, and convert web users into future clients, supporters, or investors.

Step 2. Gather Functional Requirements by Department: Work with each department to determine their requirements that can be handed off to a software engineer for technical implementation. This document will act as your list of deliverables.

Ideal Outcomes: Sales Departments are easily the first thing you think of, but the website functionality can also help the administrative side. A form for applications or an employment page for human resources (job postings, benefits administration, timecards, etc) is another area of your site that can be beneficial, even if staff members are the only individuals to see this part of your site. Almost any department can benefit from integrating with the website.

Step 3. Prioritize Website Requirements: Have a meeting with the website team and work through your list of deliverables. Find out which deliverables are most essential and which are auxiliary.

Ideal Outcomes: After the main priorities are established, it is best to prioritize additional needs. Is a priority a flashy animation that will enhance the site and keep clients on your page or will an additional few pages for internal tracking of shipments be more useful. Web designers and research can help you with determining what priorities are. Determine with your team what is most necessary for success of your objectives and reach a clear consensus.

Step 4. Analyze Infrastructure Requirements: Website infrastructure is composed of People, Processes, and Technology. Determine if you have any gaps in your existing infrastructure.

Ideal Outcomes: Do you already have a time card system? Maybe you want to integrate it to work online. Do you track sales by commission? How will you track those sales from the internet? Is there anything missing here? If so you’ll want to update your requirements in step 2. Talking with web designers can help you streamline your current process and make sure it fits within your company’s internal process.

Step 5. Perform a Web Program Gap Analysis (WPGA): Evaluate your functional & infrastructure requirements. Determine the feasibility of closing each gap and make adjustments to your required documents accordingly.

Ideal Outcomes: This is where our experience really helps. Evaluating cost and benefit is the biggest step to customer satisfaction. We have a good idea of what makes a good web presence; you have a good idea of what makes your business run best. When we put these together the result is a successful website.

Step 6. Promote the Updated Website: After your site is developed, you need users to visit it. Use your collateral, materials, and promotions to tell your current and past clients about the new site. Also think about the best way to get new clients.

Ideal Outcomes: Now that you have established a website that will best service your company, you want people to visit your site and purchase your product. You can use lists of past, current, and potential clients to inform them of your new site and products. Additionally, one of the most effective ways to get users to your site is with Search Engine Optimization (SEO). Being on the first page of your local Google search will capture the people who are looking for your services. There are many ways to use SEO. Ask us about this at the beginning of your project if you’re interested. It is much more effective when integrated into the design. Watch for next month’s newsletter for tips on SEO and how Fox Web Creations can optimize your site for more targeted search engine views.

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Hiring a good web designer to design your website can at times be
exorbitant. Instead of spending all your money simply on an expensive
firm, you can find an affordable web design company with a strategy
that is both innovative and admirable. Therefore, it is essential to
survey the market before finalizing any deal.

Most business owners try to invest a minimal amount that will help
them to get a business name and display their services or products to
the customers as quickly as possible. For an initial start up, an
affordable web design firm can help you accomplish these goals the
best, without having to sacrifice on the quality of work.

Many business websites do not need flashy animated pictures or
complicated programming. A good web designer can build the custom
layouts for your website and make it look very striking for an
affordable fee. This layout can support a design with beautiful
images and relevant, informative text to make your site look
attractive. Before selecting any Kansas City web design company, check
their design principles. You should be aware of the rates and
packages available in the market, the services they have to offer, and
the relationships the create with their clients. Also, it is
recommended to make sure that the company is local (in your area) so
you can schedule face-to-face meetings in order to better communicate
your ideas to the web designers.

Keep in mind that a good web design maintains a process that analyzes
the business needs, plans for the best solution, creates a structure,
and then designs it accordingly. The planning process and needs
analysis of your business is integral to establish before the first
lines of code are written. This process will not only provide an
effective online presence for your business but will also help to make
your website an important resource for your customers.

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I have the pleasure of introducing you to the brand new Fox Web Creations Web 2.0 website and would like tothank you for all of your support. Special thanks to those who provided us with testimonals. They are posted here.

This newsletter is the first installement of many that will keep you up to date on new technologies and provide you with tips on how to apply it efficiently to enhance your website. If there is any topic of interest that you would like to see please let us know.

Why Fox Web Creations Web 2.0

You have probably already heard of the term “Web 2.0″, but may not know what it means. Web 2.0 refers to web design and developement that facilitates interactive information sharing and collaboration on the Internet. Some examples of Web 2.0 include web-based communities, web applications, social-networking sites, videos, Email Marketing, and Blogs. The main features of Web 2.0 are that it allows its visitors/buisinesses to interact with other visitors/buisinesses to bring more traffic and to increase channels of communication.

How you can benefit from Web 2.0:

- Through Email Marketing Campaigns- Just like this email has reached you, imagine it reaching your targeted audience. This will open a channel of communication between your business and potiential clients.

- Having a web blog- Share information about your product and services on a regular basis and allow your clients to post their feedback or review.

- Interactive Videos - Videos allow you to appear on your website and describe your services in person. Clients like knowing and trusting what they see, especially when it comes to business partners. With video streaming, you are right there with them, walking them through your website and explaining how your company stands out from others.

- Social networking- Social networking websites like MySpace, LinkedIn,Twiter, and Facebook give you new locations for creating a business page and allows you to expand your networking possibilities; whether with peers or with potential customers.

If you could benefit from this new technology to enhace your web presence, whether you are considering upgrading your website or are ready to create one for the first time, please give me a call or visit the website.

We appriciate your time and interest. Please share your comments or questions. We encourage any feedback!

Yours respectfully,

Red

President, Fox Web Creations

“Bringing innovative web solutions and marketing to Kansas City and into the world!”

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