Google Algorithm Updates

Google’s Hummingbird Update

It's been just under two months since Google replaced its existing algorithm with a new mathematical formula that determines where websites will appear on the results list. Unlike previous updates to the algorithm, this one was a complete revamp, which some people compared to dropping a new engine into an old car. For Google, Hummingbird represents a continuing dedication toward providing searchers with answers. This newest Google algorithm update also just so happens to coincide with the search engine's efforts [...]

December 9th, 2013|SEO|

Algorithm Updates Cause Changes to the Way we Optimize

Google essentially is the end all-be all when it comes to the Internet. More individuals perform searches online through Google than all other search engines combined. Due to this, whenever Google decides to make a change to its algorithm it is going to affect just about everyone on the Internet, especially those websites that depend on search engine hits. Search Engine Optimization, or SEO, is a specialty that helps improve the standing of a website on search engines and bring [...]

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