There are two different ways to increase/generate leads; these are organic and Pay Per Click (PPC). Organic SEO is optimizing a website to be search engine friendly, indexed by multiple search engines, and through optimizing html code to be indexed for your targeted keywords. Organic searches are the type of searches that appear based on the keywords that a user types into a search engine and are listed in order of relevance and frequency of search terms.

In comparison, paid keyword advertising is the box that appears in a special section of the search engine results that indicates that it is an advertisement. Paid advertisement is also referred to as Pay Per Click (PPC) ads. This is because the company is charged each time their ad is clicked/viewed by a search engine user. PPC ads can be utilized on Google, Yahoo, Bing, or other high-traffic search engines. PPC advertising works by setting a budget for your campaign based on keywords and competition; price varies greatly based on key words, competition, and geo-targeting.

After determining keywords and venues, you can set a budget per week or month based on how much you are willing to spend. In addition to PPC ads, there are also other paid advertisements such as banner advertisements, which most web users are familiar with. The newest paid ads are video advertisements, which you are currently seeing on Google, YouTube, Hulu, Blinkx, and other video-based sites.

Training and hiring your own workforce that specializes in Search Engine Optimization and Marketing is a vast and expensive in house investment. The technology changes often and you need people working for you that have the necessary experience and expertise. The technology is here and the slower you are to act, the further behind you get from your competition.

Here at Fox Web Creations, we understand how valuable properly executed internet marketing can be for your business, and with options like pay-per-click and search engine advertising, we can modify the available options to suit your needs and your budget.