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SEO is a website marketing strategy that considers the algorithms that search engines use, as well as the phrases that web users incorporate into searches. By tweaking the text of a website’s content, the html content, or the tags associated with the website, Search Engine Optimization utilizes the content of a page to increase the page ranking of a site. By increasing the page ranking, this technique moves a website forward from obscurity to a first page ranking. In other words, SEO can organically move your website up to the first page of your chosen search engine for your key words.

There are two different ways to increase/generate leads; these are organic and Pay Per Click (PPC). Organic SEO is optimizing a website to be search engine friendly, indexed by multiple search engines, and through optimizing html code to be indexed for your targeted keywords. Organic searches are the type of searches that appear based on the keywords that a user types into a search engine and are listed in order of relevance and frequency of search terms. In comparison, paid keyword advertising is the box that appears in a special section of the search engine results that indicates that it is an advertisement. Paid advertisement is also referred to as Pay Per Click (PPC) ads. This is because the company is charged each time their ad is clicked/viewed by a search engine user. PPC ads can be utilized on Google, Yahoo, Bing, or other high-traffic search engines. PPC advertising works by setting a budget for your campaign based on keywords and competition; price varies greatly based on key words, competition, and geo-targeting. After determining keywords and venues, you can set a budget per week or month based on how much you are willing to spend. In addition to PPC ads, there are also other paid advertisements such as banner advertisements, which most web users are familiar with. The newest paid ads are video advertisements, which you are currently seeing on Google, YouTube, Hulu, Blinkx, and other video-based sites (web 3.0).

The first step in Search Engine Optimization is keyword research. For example, you might consider how you would search for your own business on the web if you didn’t know the name of what you wanted. Think about who your target demographic is and what they would search to find you; these are your keywords. Web professionals can help you determine your target keywords. It’s very important that you identify the demographic of the customer you want to reach. If your client base is regional, then you do not want to attract potential leads outside of your jurisdiction. Very different results are returned from the same search engine if you search “Annuities” vs. “Annuities Broker Honolulu”. It is the job of your SEO consultant to help you determine who your market audience is and how they are most likely to find your site.

Once your keywords have been determined, SEO professionals will help move your site up in search engine rankings. You can move from an obscure page 10 Google.com ranking (around 100th on a list) to within the top ten sites returned. This is beneficial to your business because web searchers are more likely to look at only the first page of results to find what they are looking for. If users have to click through multiple pages to find your information, they are more likely to give up looking and choose a competitor instead. Oppositely, if you beat out your competitors by ranking higher, they may stop looking for the name they recognize and browse your website or purchase your product instead.

While keywords are very important to get search engines to rank your site within the first few pages, the content of your site is also very important. An algorithm or a search engine may be searching the text of your site in order to give a page ranking, but a potential customer will be reading through the content of your site. Therefore, it is important to balance the text and make sure the content of your site is user-friendly as well as searchable. It is important to keep a consistent ratio of around one keyword per 100 words. Any more than that will be considered by search engines as spam and your site may be banned or penalized.

Selecting the right domain name for your website is also important for the success of your business for a variety of reasons. Not only does the domain name need to logically relate to your business and be fairly easy for people to remember, your choice of domains can have a very real effect on your placement within search engines. The actual domain name of your website may be included as one of the factors considered by the large search engines in determining whether your web site is relevant for a specific keyword. As a result, including the most-searched keyword for your business in the domain name itself can increase the relevance of your site in search engine results pages (SERPs). Search engines use complex algorithms to determine websites’ relevance, so remember that this is just one of many factors.

Web designers and SEO experts have additional techniques to improve the ranking and increase the SEO performance of a website. Some of these techniques include:

Linking within pages of the same website and to other websites. Linking pages within your site and to external websites provides search engines with the richness of data that is incorporated into your site; it establishes that you have information that backs up your claims both internally and externally.
Submitting your site to multiple/specialized directories and search engines in order to increase ranking. Having links to high ranking websites such as government provided directories, Wikipedia, or major news sources will increase your ranking. You will be given priority when being viewed by search engines.
Increasing and prioritizing Meta tags. Meta tags are the first element that a search engine utilizes in order to rank page content organically. Meta tags are words that the webmaster uses to describe the site to search engines; however, most of the time end users do not see these keywords or descriptions. Your SEO consultant can tell you more about Meta tags.
Local SEO is a vital marketing strategy for any business trying to reach a consumer base in a specific area. Local SEO is a must for businesses that sell products or services locally or to a specified geographical area. Consumers are often further along in the buying cycle when they search locally. This locally focused traffic is generally more qualified, and results in higher lead conversions. You also enhance the user’s experience by bringing your prospective customers to highly relevant local content on your site. For example, someone in Fort Lauderdale, Florida is looking for plumbers. Instead of directing them to the main page of your Web site, they’re provided with the page containing your business address, phone number, and other information specific to that location. Land a consumer on relevant local information and your conversion to sale increases while page bounce rate and site abandonment decreases. With more consumers going online to research or purchase products and services, the time has never been better to integrate local SEO. This wave of consumers searching locally will continue growing. The channels consumers are using to search are changing. Is your marketing strategy adapting?

While the majority of this article has discussed ways to build web presence organically, not everyone uses such methods. Within the web community, following the established guidelines (as described above) is termed white hat. However, black hat practices also exist. Black hat practices include spamming the same terms multiple times on sites, redirecting traffic to another site that doesn’t contain your keywords, and receiving links from a mis-advertized source. Using these non-approved techniques can result in a banned IP address or domain. This means that your site will no longer be listed by search engines. Grey hat is another term that includes actions that are neither approved nor banned. This includes buying links to increase your rankings. This is not encouraged by search engines, but there are some individuals who use these techniques.

Along with SEO, site design, generation of leads, and contact tracking are valuable marketing tools to assure that after users get to your site, they will become customers.

First, it is important to have a site that is well-designed and is easy for clients to navigate, as well as having an easy-to-spot link that leads directly to your lead generation page. Your site needs a way to gather information from visitors so that you can contact them in the future to sell your product or remind them of who you are. This form usually asks for contact information (name/ email/ phone number) and a reason for visiting the site, but may be as extensive as an online application. Once the information has been gathered from the lead thought the website; it is important to make contact with the potential client. Your website should be designed to send an automatic response to each lead that provides them with additional information. Simultaneously, you will be provided with the contact information in order to provide a more personalized contact. Additionally, you can use this database of leads to keep potential clients informed about new products, specials, or items of interest through email marketing and campaigns.

Once you have a database of potential clients that have visited your site and learned about your product, it is important to track which potential clients actually become clients. Tracking your conversion rate, top keywords, number of page clicks, visits per month, and reoccurring visitors are important to targeting future clients and improving your sales techniques in the future.

Training and hiring your own workforce that specializes in Search Engine Optimization and Marketing is a vast and expensive in house investment. The technology changes often and you need people working for you that have the necessary experience and expertise. The technology is here and the slower you are to act, the further behind you get from your competition.

Search Engine Optimization and Marketing is a long term investment in your business. By using approved organic Search Engine Optimization, your site will continue to grow credibility and ranking with the search engines, even when the algorithms change and new engines are created. Think about where you are currently spending your marketing dollars. Consumer habits have moved toward the internet and web solutions; your campaign should be poised to take full advantage of this new consumer climate.

As you can see, there are many techniques you can use to improve your web presence. While some techniques can be done independently, it is highly recommended to find a professional that has mastered search engine optimization and e-marketing that understands your business needs.

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Staggering numbers from worldwide networking leader Cisco Systems predict a six-fold increase in global traffic on the Internet, highlighting the increasingly important role online marketing and internet advertising will play for businesses large and small as consumers increasingly move online to do both shopping and “Windows shopping”. Cisco released its Visual Networking Index (VNI) Forecast for 2007-2012 on June 16th, which predicts that we will see a 600% increase in Internet traffic by 2012. Cisco’s VNI projections predicts that Internet traffic will double roughly every two years as a result of “a combined annual growth rate of 46 p[er cent form 2007 to 2012.

The key component in this surge of Internet traffic will be video streaming. Cisco predicts that by 2012, “video traffic alone will be 400 times the traffic carried over the U.S. portion of the Internet in 2000. Increasingly, marketing agencies and advertisers are moving off traditional media and moving online to exploit the consumer movement to the Internet. Significantly, much of this consumer movement online will result from the increasing tendency of consumers to access the Internet from handheld mobile devices – a trend that will only increase as RIM, Nokia and other cellular phone and mobile device manufacturers move to keep pace with Apple that just recently released its next-generation 3G iPhone.

Cisco is predicting that mobile data will roughly double each year from 2008 to 2012, highlighting the importance that mobile search will play in an emerging digital economy. Jupiter Research, a leader in online research analysis, has projected that annual revenue from mobile search revenues are expected to hit $US4.8 billion dollars annually by 2013.

As technologies converge, the driver behind these anticipated huge jumps in online advertising and mobile search numbers is – not surprisingly for those who have been tracking the emerging technologies of Web 2.0 – local search. Jupiter predicts that in the emerging digital economy, local search will be the most popular service amongst all advertisers and will attract 40% of all mobile search ad spending between 2008 and 2013.

The convergence of technologies that is fostering the growth in mobile search, and particularly local search, was illustrated by Google CEO, Eric Schmidt. Sitting down for a much-publicized interview with CNBC’s Maria Bartiromo earlier this spring, the head of the search engine giant touted how improvements in mobile search capabilities on advanced mobile handhelds (such as the BlackBerry or Apple’s iPhone) combined with advances in Google Maps and Google’s local search capabilities are making real time, and precise geopraphic local search a reality.

“(W)henever I fly somewhere,” Schmidt told CNBC, “I open up … my iPhone or my BlackBerry, and, boom, there’s everything in my world as I’ve landed in a country I’ve never been in. It’s a remarkable achievement.” Schmidt notes that Google has been tracking the huge increase in use of Google Maps local search technology. “(T)here’s been a huge increase in maps, Google Maps, hugely successful,” Dr. Schmidt reports. “(W)hen I want to go to the equivalent of a Starbucks, I just type “Starbucks,” it says it’s over there. For me, that’s just a huge–a huge improvement. And that service is available almost everywhere in the world.”

What is common practice for Google’s high-flying and technologically enriched CEO is increasingly becoming commonplace for the digital consumer on the street. The predicted growth in internet traffic, together with the radical shift of advertising dollars to online marketing and the growing tendency of Internet-savvy consumers to take up mobile search, clearly forecast where commerce and e-commerce is headed. While there may still be local niche markets that depend on foot traffic to drive their business, increasingly it is a company’s digital footprint that drives customer traffic to its online site or storefront. And the vehicle driving that electronic traffic is mobile search. As online traffic balloons between now and 2012, the importance on local search, mobile search and online marketing will also balloon.

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Create your own email newsletters, add your own subscribers (or let them add themselves via your own web site), choose when to send your email then sit back and watch the results as they happen.

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Create your own great looking HTML email newsletters in-house

send
Send it immediately or schedule it for delivery at another time

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See who opened your email, who clicked a link and much more

Preview the email as you build it

Our live editor allows you to see your email as you build it. You can add your own text and images to your template and even change the order any items might appear. The moment you add your own content we’ll automatically save the draft so you can come back and finish it later if neccessary.

Pick a template, any template

Have your customized Fox Web Mailer template designed or use our free versions. You might have a template for media releases and another for the monthly newsletter – it’s completely up to you.

Complete sender control

You can select your own subject and which email address any replies should be forwarded to. We take all the messy work out of the equation by processing any bounces and unsubscribes for them automatically.

Send now or schedule for later

Once you are happy with the email, you can send yourself a test version, send it immediately or schedule it for delivery at another time. This way you can build your campaigns in advance and schedule them for delivery tomorrow, next month or any time in between.

Sending

Managing your own subscribers is no longer a headache. Adding and removing subscribers takes seconds and we handle all the nasty stuff like bounces and unsubscribe requests for them automatically.

List management made easy

We’ve designed the interface to help you get the most common things done fast. Adding a new subscriber, removing an old one and seeing new subscribers are only a click away.

Simple import and export

Our importing tool walks you through the process of importing an existing list from almost any source. We automatically remove duplicates for you and even remember who unsubscribed and bounced – removing any risk of annoying your own subscribers.

Subscribe and unsubscribe forms

A great way of capturing new subscribers is through a subscribe form. With SelectMailer, this is as easy as copying and pasting some code into your web site. You can even customize any landing pages so the entire subscribe process stays on your own web site.

Reporting

Our simple reports make it easy for you to check out the numbers that matter. See who opened your email, who clicked a link and so much more. Our reports are updated in real time so you always know the latest.

Simple campaign snapshots

All the important stats like how many recipients opened, how many clicked a link and how many unsubscribed are all viewable from our simple campaign snapshot. We’ve designed our reports so even those new to email marketing can evaluate the results of their campaigns.

Who are my most interested ?

Our opens over time report makes it so easy for your clients to see who opened their email and when. You can even check out how many times each recipient opened it to find out who their most interested subscribers are.

Who clicked a link?

Our link activity report makes it easy to see which links in your clients email were most popular, as well as which recipients clicked them. This makes it so easy for you to identify what their recipients are interested in, as well as the opportunity to follow up on more qualified leads.

Right down to the nitty gritty

Our recipient activity report lets you get down to some serious detail on your campaign. Easily see who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with the email.

Want a Custom Template ?

We can build a custom email template that reflects the image of your business. please contact us for more details.

No obligation Try it for Free !

Yes! Fox Web Mailer is completely free to join and test for yourself. You will only pay if and when you start using the service to send to more than 5 recipients. Complete the form below and we will have your account set up as soon as possible, normally the same business day!

	marketing/feed/#mmf-f1-p1430-o1″ method=”post” class=”mmf-form”> Your Name (required)   Your Email (required)   Phone #(required)

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Content

First of all, you need to make sure your web design has the right content. Your content should be unique and interesting to your audience.  Give people something they are interested in learning, something that will bring them back for more. Your text needs the right keywords repeated in a certain density.  Only use about 1 keyword for every 100 words. This will help with search engines for your ranking. Do not repeat the same keywords too much. Search engine could see it as spam!

Blogging

Blogging is a great starting point for free. There are many of free services on the web that allow you to publish a blog. If you already have your  business web site then you can work the web design with the blog so it is a part of your site. When you write a blog be sure it is related to your business, then includes as much  inbound links possible to your website.

Press Releases

Press Releases are another way to promote for your business, writing press releases about upcoming events and other big happenings. This way you can get the word out and create hype about the business. Press releases can be sent to media outlets like newspapers, radio stations, news stations, and such.

Bookmarking

Bookmarking is a perfect way to bring more traffic to your site and get the word out about the fact that you exist. You can bookmark every single page on your website and this will ensure you get some traffic and will create a site rank.

Social Networking

The idea is that social networks like  Linkedin , Myspace and Facebook are similar to search engines, where the goal is to ensure that the most relevant and interesting content bubbles up to the top. On sites like Diggit it means having enough votes from the community to move your news article to their front page, while on a site like MySpace, your measure of popularity is all about how many friends you can get. if you build relationships with other community members. Even though becoming an active member on these sites will help you get more traffic to you website , it is a great strategy for promoting your own material.

Conclusion

As you can see, there are many techniques you can use to get free advertising for your web presence, There is no reason to leave out any opportunity, however if you don’t have the time, it is highly recommended to ask for an search engine optimization (SEO) expert that understands well your business model.

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I have the pleasure of introducing you to the brand new Fox Web Creations Web 2.0 website and would like tothank you for all of your support. Special thanks to those who provided us with testimonals. They are posted here.

This newsletter is the first installement of many that will keep you up to date on new technologies and provide you with tips on how to apply it efficiently to enhance your website. If there is any topic of interest that you would like to see please let us know.

Why Fox Web Creations Web 2.0

You have probably already heard of the term “Web 2.0″, but may not know what it means. Web 2.0 refers to web design and developement that facilitates interactive information sharing and collaboration on the Internet. Some examples of Web 2.0 include web-based communities, web applications, social-networking sites, videos, Email Marketing, and Blogs. The main features of Web 2.0 are that it allows its visitors/buisinesses to interact with other visitors/buisinesses to bring more traffic and to increase channels of communication.

How you can benefit from Web 2.0:

- Through Email Marketing Campaigns- Just like this email has reached you, imagine it reaching your targeted audience. This will open a channel of communication between your business and potiential clients.

- Having a web blog- Share information about your product and services on a regular basis and allow your clients to post their feedback or review.

- Interactive Videos - Videos allow you to appear on your website and describe your services in person. Clients like knowing and trusting what they see, especially when it comes to business partners. With video streaming, you are right there with them, walking them through your website and explaining how your company stands out from others.

- Social networking- Social networking websites like MySpace, LinkedIn,Twiter, and Facebook give you new locations for creating a business page and allows you to expand your networking possibilities; whether with peers or with potential customers.

If you could benefit from this new technology to enhace your web presence, whether you are considering upgrading your website or are ready to create one for the first time, please give me a call or visit the website.

We appriciate your time and interest. Please share your comments or questions. We encourage any feedback!

Yours respectfully,

Red

President, Fox Web Creations

“Bringing innovative web solutions and marketing to Kansas City and into the world!”

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One of the methods that has caught on by many entrepreneurs is posting in forums. There are hundreds of thousands of forums spread across the internet, which gives you the opportunity to post to a specific group of people. In essence, you can talk specifically to people who are interested in what you have to offer.

The great thing about posting in forums is it allows you to actually talk to people and show your true self. Posting a banner on a web site does not allow people to get to know you. You can put your voice and passion into words as oppose to hiding behind a web site name.

Another popular web site marketing method is writing and submitting articles. By writing articles, you have the ability to spread your knowledge on a particular topic all over the internet. After writing the article, you will want to submit it to as many article directories as possible. Then, people can reach your web site by finding the link in the resource box that is located at the end of the article.

These are two extremely effective free marketing methods you should consider. If you opt to pay for advertising, it can generate traffic much quicker to your web site. One option is to purchase advertising space on someones web site that is related to yours and place a banner on it. As mentioned above, it does not allow you to get the personal connection, but it can still attract visitors from other peoples web sites.

Another option is to purchase a spot on the search engines. If you are going to do this, make sure to get in the top two or three spots on a keyword that does not have an overwhelming amount of competition. This way it will not be too expensive and you can actually get to the top two or three positions.

Whatever method you choose to go with, it is vital you focus your web site marketing on your target market. While there are several methods to choose from, it is essential you apply these methods to people who are interested in what you have to offer.

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