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This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. So your business is on Facebook, and brand engagement is up thanks to some savvy social media strategy. You may even be interested in further distinguishing your brand by building a custom landing page [...]
Search Engine Optimization, or SEO as industry professionals say, refers to improving the quantity or quality (or both) of traffic that is directed to a website through search engine results. SEO is a website marketing strategy that considers the algorithms that search engines use, as well as the phrases that web users incorporate into searches. [...]
Recent survey numbers highlight how Internet traffic is growing exponentially and is poised for a 600% increase by 2012. The huge increase in Internet traffic comes at a time when the convergence of mobile search technologies and local search capabilities will drive the growth of online marketing, local search and mobile search to similar heights [...]
A web site’s foremost objective is to attract visitors. Major portion of this traffic comes from the search engines like Google, Bing, and Yahoo! search engines. If the site is search-engine-friendly, then it can rate very high in search engines and can attract this quality traffic with ease. A search engine uses “robots” or “crawlers” [...]
There’s no option as effective as SEO, if a business wants to get more people to know about itself as well as its offerings. This is especially true in the current world of head to head and cutthroat competition. Most web users make use of search engines to get the information they’re looking for. So, [...]
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