Fox Web Creations | Kansas City Web Design and Marketing » Search Engine Optimization

How Social Search Will Transform the SEO Industry

admin — Tue, 19 Oct 2010 18:41:21 +0000

Joe Devine is the Chief Executive Officer of The Search Engine Guys, LLC (TSEG), a full-service web marketing company based in Austin, Texas.

Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Googlerecently began including Twitter updates in its search returns. It’s a natural innovation that fits into the business models of both companies and takes the trend of individualized search results to its next logical level: results tailored to the searcher’s existing social footprint.

SEO insiders have wondered whether this new search innovation would affect placement strategies. And the simple answer is: yes. Yes, there will be changes to the way SEO professionals run their clients’ campaigns. Yes, this will affect the industry as a whole. And yes, we believe SEO professionals will have to adapt to meet ever-evolving needs.

Changing the Method, Not the Mission

But to think that this development is rocking the SEO world is to misunderstand the realities of the industry. In its roughly 15 years of existence, SEO has grown from being a small wildcat operation run by webmasters and content services to being one of the most dynamic, fast-growing sectors of the tech market. The reason for this rapid growth is because — not in spite –- of the constantly evolving nature of search engines.

Of course, as with any complex question about a dynamically evolving industry, there is a caveat. While the Bing-Facebook agreement and the recent updates to Google will change elements of how we do our business, the fundamentals will remain the same. As much as innovation shapes the day-to-day processes of optimization, the core foundations of the industry remain unchanged. The goal was — and still is — putting clients at the top of results pages, whether this is through organic search, paid search or social media.

Social media is nothing new in the world of online marketing. Facebook alone has 500 million users. We have already seen certain Twitter feeds included in Google search results. Before long, results may integrate other social networking sites, like Foursquare, Gowalla, Brightkite and myriad other sites that haven’t even been developed yet. For SEO professionals, this change highlights the need to integrate social networking if they haven’t already.

The Bing-Facebook agreement is indicative of the many changes that have taken SEO from a small-time game to a major, innovative industry. SEO is not about counter-punching, and it’s not about simply reacting to the changing search-engine landscape. Instead, it is about growing alongside search engines. It is about evolving with them to ensure that searchers get the results they need.

SEO Firms Must Become Digital Media Agencies

For years now, successful SEO firms have not been focusing their efforts strictly on organic search results. They’ve been steadily evolving along with changes in search engines: new Google algorithms, the emergence of Bing, the development of Google Local, instant searches, paid search, and searchable Twitter feeds. At my company, we believe that to be successful, SEO firms need to become something more advanced: Digital Media Agencies.

A modern DMA resembles an SEO firm from 2002 in the way that a Ferrari resembles a Model T. The basic elements remain the same, but sophistication and complexity have resulted in a better product. DMAs are about handling the many online representation needs of their clients. While top search engine placement remains the major goal, it is just one aspect of what they seek to do. A DMA also seeks to manage a client’s online reputation, create and maintain their social presence, and handle the many other aspects of a client’s online brand.

Will SEO professionals have to change their strategy in reaction to a new social media paradigm? The answer is yes. Their evolution into full-fledged Digital Media Agencies is imperative. And as the social and search industries continue to change, so too will DMAs need to innovate.

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Components of a great website design and marketing

admin — Sat, 09 Jan 2010 23:57:18 +0000

In this article, you will learn about the key components of a great website that will attract many visitors, increase visibility, and boost revenue. An experienced web site design and development firm can create the best website and address all these issues professionally, but even a beginner will be able to create a basic web site from the concepts mentioned in this article.

The key components of a great website include: aesthetically designed pages, consistency across the site, a site that is based on a great theme, market-specific keywords/phrases, efficient navigation between pages, appropriate graphics, advanced SEO techniques, and great content. To design and develop a site requires mastering these tools and related topics.

A well planned and developed business web site absolutely requires professional help in its construction. Search engine optimization will help it rank higher in search engines and attract targeted traffic. This movement is important for business in that more traffic means more potential customers, and will mean an increase in income. However, when thinking about creating your own site, there are several concepts to keep in mind.

CSS and HTML: The HTML (Hyper Text Markup Language) and web page editor helps the developer to build the website. Help is available for the beginner with free online tutorials and articles with valuable assistance in building the web pages and site.

Design and Multimedia: Essential to the finished concept are good fonts, graphics, audio, video, and appropriate colors. A good page layout can be easily planned using the free and paid online tutorials. Note: Avoid using frames, too many images, animations, or videos on the site as it slows the process of loading the webpage. Using only appropriate graphic elements will help improve the relevance factor.

Content: The most important part of any website is its content. The content must be of superior quality that is relevant to the topic. Professional writers can help produce high-quality content at a nominal price.

Inbound and Outbound Links: Make sure that internal and external links are functional and that other sites link to your site.

Organization and Accessibility: Content has its own subdivisions, such as titles, creation and setup of meta tags and keywords, as well as general beautification using appropriate fonts, colors, length of paragraphs, and related graphics. Using correct grammar and flow of the story are paramount. Make sure content ratio/density is the ideal length to maintain reader interest and readability. The more consistent these elements are, the more your search engine ranking will improve.

Other Options: Advertisement is an additional source of income and advertisement programs like Google AdSense are equipped with subject-related ads in text and graphic formats. Contextual advertising is also a feature of Google AdSense. It is therefore recommended to use these ads on your site. A word of caution here, Google AdSense has a strict code of conduct and requires users to follow their program policies. There are many other similar programs that can be used for site revenue through contextual ads.

Keep in Mind: Search engine optimization helps your site to rank well in the various search engines, including Google and Yahoo!. A good website with high traffic, especially targeted traffic, is a winning combination. Thus, hiring a professional web design firm (such as Fox Web Creations) with experience in SEO techniques can do wonders for the popularity of your website. Updating the site regularly is an important factor not to be overlooked.

There are various other issues related to web design concepts, some more advanced than others, but the basic web design tips are listed above and can help any type of site. A web design firm should be consulted and hired to complete business sites. On the other hand, social networking pages (such as Facebook, Twitter, LinkedIn, MySpace, etc.) are also necessary because your visitors would like to feel the personality of your business and perceive a more individualized connection.

If creating your own web site is too large of an undertaking for your staff, or you need assistance designing or programming your site, contact Fox Web Creations today.

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Make Your WordPress Blog Search Engine Friendly

admin — Tue, 06 Oct 2009 06:34:12 +0000

Video – Tips on how to avoid duplicate content and set up theming or siloing on your wordpress blog installation

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SEO Tips To Make Friendly Web Pages

admin — Tue, 15 Sep 2009 00:33:02 +0000

A web site’s foremost objective is to attract visitors. Major portion of this traffic comes from the search engines like Google, Bing, and Yahoo! search engines. If the site is search-engine-friendly, then it can rate very high in search engines and can attract this quality traffic with ease.

A search engine uses “robots” or “crawlers” to index the web pages. These crawlers visit the web pages through either links on other indexed pages or through the website submission to the search engines. After getting indexed, the search engines rank the pages using various algorithms to rank and records them in their database. These records then are displayed the search engine’s result pages according to the keywords typed by the readers.

To rank better in the search engines, i. e. , to create search engine friendly pages, it is prudent to avoid using frames on the web page. These frames are complicated in nature, and majority of search engines simply avoid the pages that has frames on it. As the search engine crawlers can only read text, the images and flash movies have no importance in search engine optimization (SEO) techniques. Use HTML to code your web pages, because the search engines can read it and, thus, can benefit your web pages.

To make the job of the search engine crawlers easier, use meta tag properly on every web page. The meta tags help the search engines to understand the web page and its theme. Use CSS (Cascading Style Sheets), because CSS is extremely efficient and can make the designing of the website easier. Majority of web design firms prefers to use the cascading style sheets, because the CSS allow them to separate the layout from the content. This creates a layout and design uniformity across the pages, making it easier to concentrate on production of just the content.

Optimum usage of good keywords that portray the theme of your website results in the web page’s popularity. Selection of good keywords and key phrases needs careful planning. The selected winning keywords and key phrases can create instant success with the search engines, the traffic that is generated, and can immensely boost the site’s popularity. You can find plenty of good keyword research tools on the internet.

The heart and soul of any search engine optimization campaign is to target key phrases that has the potential to create great demand but have little competition at present. Then there are major concerns regarding on-page and off-page optimization, and your web pages needs to address these too. All these are parts of the overall SEO strategy that also covers all aspects of your target market, and Kansas City Web Site Design and Development firm has the best solutions to these.

As you can see, creating search engine friendly pages needs careful planning, designing, and implementation. Only then it will lead to a successful SEO campaign. A professional and experienced team of SEO experts can manage all these needs and can create traffic to your website through well planned SEO campaign.

A good web site design and development firm can apply a professional approach to designing search engine friendly pages that will bring in visitors to the website, keep them on your site for longer, and will bring them back again!

By Wmoadv. com a Kansas City Web Site Design company that specializes in web development, creative design solutions and result oriented strategic SEO services.

Kansas City SEO Services

admin — Mon, 14 Sep 2009 00:27:50 +0000

There’s no option as effective as SEO, if a business wants to get more people to know about itself as well as its offerings. This is especially true in the current world of head to head and cutthroat competition. Most web users make use of search engines to get the information they’re looking for. So, for any business wishing to stretch its wings further and gain a big slice of the cake of success, a high SEO ranking would prove to be fruitful. Several SEO companies use Kansas City as a center to render budget-oriented SEO services. In combination with an appropriate internet marketing methodology, these services can help generate leads in great numbers.

Popular SEO services that one can take advantage of in Kansas City are keyword research and integration, development and integration of Google sitemap, keyword analysis, layout and development of an optimized site, and web content development.

One aspect of good SEO services is the achievement of the right balance between techniques to attract the search engine spiders, and techniques to attract the target human group. Another is the use of ethical practices. One should be wary of SEO companies whose services could get the website banned due to the incorporation of black hat techniques like keyword stuffing, cloaking, link farms, and hidden text. SEO content development being a very important part of SEO, one should look for an SEO firm that can develop content free of grammar and spelling errors. SEO services in Kansas City can be tailored to meet the needs of different sizes of businesses.

SEO services received from the right company can result in several benefits for the person or firm requesting the services. These benefits include:

•    An enviable position for the website on such well-recognized search engines as Google, MSN, Altavista, and Yahoo
•    Prevalence over the competition
•    Heightened visibility
•    More online sales
•    A maximization of ROIs (Returns On Investment)

A detailed perusal of the portfolio of various SEO companies can help choose the right one for a particular project. Irrespective of whether your firm deals with art or commerce, you have nothing to lose by trying out the SEO services available for your benefit in Kansas City.

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How To Get Free Web Design Advertising

admin — Sun, 13 Sep 2009 00:23:53 +0000

If you are on a small budget there are a lot of free ways you can use on the Internet to advertise your business. Yes that is right! You don’t have to pay anything and they are the same solutions that companies pay thousands of dollars to do. So if you have some time, you can get ready to generate your own traffic for free!

Content

First of all, you need to make sure your web design has the right content. Your content should be unique and interesting to your audience. Give people something they are interested in learning, something that will bring them back for more. Your text needs the right keywords repeated in a certain density. Only use about 1 keyword for every 100 words. This will help with search engines for your ranking. Do not repeat the same keywords too much. Search engine could see it as spam!

Blogging

Blogging is a great starting point for free. There are many of free services on the web that allow you to publish a blog. If you already have your business web site then you can work the web design with the blog so it is a part of your site. When you write a blog be sure it is related to your business, then includes as much inbound links possible to your website.

Press Releases

Press Releases are another way to promote for your business, writing press releases about upcoming events and other big happenings. This way you can get the word out and create hype about the business. Press releases can be sent to media outlets like newspapers, radio stations, news stations, and such.

Bookmarking

Bookmarking is a perfect way to bring more traffic to your site and get the word out about the fact that you exist. You can bookmark every single page on your website and this will ensure you get some traffic and will create a site rank.

Social Networking

The idea is that social networks like Linkedin , Myspace and Facebook are similar to search engines, where the goal is to ensure that the most relevant and interesting content bubbles up to the top. On sites like Diggit it means having enough votes from the community to move your news article to their front page, while on a site like MySpace, your measure of popularity is all about how many friends you can get. if you build relationships with other community members. Even though becoming an active member on these sites will help you get more traffic to you website , it is a great strategy for promoting your own material.

Conclusion

As you can see, there are many techniques you can use to get free advertising for your web presence, There is no reason to leave out any opportunity, however if you don’t have the time, it is highly recommended to ask for an search engine optimization (SEO) expert that understands well your business model.

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What Methods Can You Use For Web Site Marketing?

admin — Fri, 28 Aug 2009 19:41:42 +0000

While web site marketing is a vital facet to having success on the internet, there are a number of methods you can apply to your advertising scheme. There is not one specific method that works for everyone, but plenty for you to choose from. Because of this, it is essential you take the time to try out different methods and find out what works best for you.

One of the methods that has caught on by many entrepreneurs is posting in forums. There are hundreds of thousands of forums spread across the internet, which gives you the opportunity to post to a specific group of people. In essence, you can talk specifically to people who are interested in what you have to offer.

The great thing about posting in forums is it allows you to actually talk to people and show your true self. Posting a banner on a web site does not allow people to get to know you. You can put your voice and passion into words as oppose to hiding behind a web site name.

Another popular web site marketing method is writing and submitting articles. By writing articles, you have the ability to spread your knowledge on a particular topic all over the internet. After writing the article, you will want to submit it to as many article directories as possible. Then, people can reach your web site by finding the link in the resource box that is located at the end of the article.

These are two extremely effective free marketing methods you should consider. If you opt to pay for advertising, it can generate traffic much quicker to your web site. One option is to purchase advertising space on someones web site that is related to yours and place a banner on it. As mentioned above, it does not allow you to get the personal connection, but it can still attract visitors from other peoples web sites.

Another option is to purchase a spot on the search engines. If you are going to do this, make sure to get in the top two or three spots on a keyword that does not have an overwhelming amount of competition. This way it will not be too expensive and you can actually get to the top two or three positions.

Whatever method you choose to go with, it is vital you focus your web site marketing on your target market. While there are several methods to choose from, it is essential you apply these methods to people who are interested in what you have to offer.

Successful Email Marketing – How It’s Done

admin — Fri, 28 Aug 2009 18:49:34 +0000

This is a small video on how Email Marketing should be done…

Please post your comments bellow…

Search Engine Optimization Seo Tutorial

admin — Fri, 28 Aug 2009 09:46:13 +0000

Search Engine Optimization SEO Tutorial by WebBizIdeas is for beginners. We will cover SEO techniques that you can use TODAY that will increase your search engine rankings. We will go over the de. . .

Fox Web Creations | Kansas City Web Design and Marketing » Search Engine Optimization

How Social Search Will Transform the SEO Industry

Changing the Method, Not the Mission

SEO Firms Must Become Digital Media Agencies

Resources from Mashable:

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Related posts:

Components of a great website design and marketing

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Related posts:

Make Your WordPress Blog Search Engine Friendly

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Related posts:

SEO Tips To Make Friendly Web Pages

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Kansas City SEO Services

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Related posts:

How To Get Free Web Design Advertising

Content

Blogging

Press Releases

Bookmarking

Social Networking

Conclusion

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Related posts:

What Methods Can You Use For Web Site Marketing?

Related posts:

Successful Email Marketing – How It’s Done

Related posts:

Search Engine Optimization Seo Tutorial

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