At Fox Web Creations, we know doing a redesign can be a daunting task. We help customers through them every day. We know some steps you can take to take the stress out of the process. Ask yourself these questions when going through the first stages so you’ll have a head start when you’re ready to move forward.

Step 1. Determine Website Objectives: What are your future web marketing initiatives? How will you measure the success, what strategies are you using currently, and what strategies will you need to use in order to measure your success? Define your high-level objectives, targets, initiatives, and measures for this program.

Ideal Outcomes: Have users come to the site, have users/clients be able to see the services and quality of work you do, and convert web users into future clients, supporters, or investors.

Step 2. Gather Functional Requirements by Department: Work with each department to determine their requirements that can be handed off to a software engineer for technical implementation. This document will act as your list of deliverables.

Ideal Outcomes: Sales Departments are easily the first thing you think of, but the website functionality can also help the administrative side. A form for applications or an employment page for human resources (job postings, benefits administration, timecards, etc) is another area of your site that can be beneficial, even if staff members are the only individuals to see this part of your site. Almost any department can benefit from integrating with the website.

Step 3. Prioritize Website Requirements: Have a meeting with the website team and work through your list of deliverables. Find out which deliverables are most essential and which are auxiliary.

Ideal Outcomes: After the main priorities are established, it is best to prioritize additional needs. Is a priority a flashy animation that will enhance the site and keep clients on your page or will an additional few pages for internal tracking of shipments be more useful. Web designers and research can help you with determining what priorities are. Determine with your team what is most necessary for success of your objectives and reach a clear consensus.

Step 4. Analyze Infrastructure Requirements: Website infrastructure is composed of People, Processes, and Technology. Determine if you have any gaps in your existing infrastructure.

Ideal Outcomes: Do you already have a time card system? Maybe you want to integrate it to work online. Do you track sales by commission? How will you track those sales from the internet? Is there anything missing here? If so you’ll want to update your requirements in step 2. Talking with web designers can help you streamline your current process and make sure it fits within your company’s internal process.

Step 5. Perform a Web Program Gap Analysis (WPGA): Evaluate your functional & infrastructure requirements. Determine the feasibility of closing each gap and make adjustments to your required documents accordingly.

Ideal Outcomes: This is where our experience really helps. Evaluating cost and benefit is the biggest step to customer satisfaction. We have a good idea of what makes a good web presence; you have a good idea of what makes your business run best. When we put these together the result is a successful website.

Step 6. Promote the Updated Website: After your site is developed, you need users to visit it. Use your collateral, materials, and promotions to tell your current and past clients about the new site. Also think about the best way to get new clients.

Ideal Outcomes: Now that you have established a website that will best service your company, you want people to visit your site and purchase your product. You can use lists of past, current, and potential clients to inform them of your new site and products. Additionally, one of the most effective ways to get users to your site is with Search Engine Optimization (SEO). Being on the first page of your local Google search will capture the people who are looking for your services. There are many ways to use SEO. Ask us about this at the beginning of your project if you’re interested. It is much more effective when integrated into the design. Watch for next month’s newsletter for tips on SEO and how Fox Web Creations can optimize your site for more targeted search engine views.

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Staggering numbers from worldwide networking leader Cisco Systems predict a six-fold increase in global traffic on the Internet, highlighting the increasingly important role online marketing and internet advertising will play for businesses large and small as consumers increasingly move online to do both shopping and “Windows shopping”. Cisco released its Visual Networking Index (VNI) Forecast for 2007-2012 on June 16th, which predicts that we will see a 600% increase in Internet traffic by 2012. Cisco’s VNI projections predicts that Internet traffic will double roughly every two years as a result of “a combined annual growth rate of 46 p[er cent form 2007 to 2012.

The key component in this surge of Internet traffic will be video streaming. Cisco predicts that by 2012, “video traffic alone will be 400 times the traffic carried over the U.S. portion of the Internet in 2000. Increasingly, marketing agencies and advertisers are moving off traditional media and moving online to exploit the consumer movement to the Internet. Significantly, much of this consumer movement online will result from the increasing tendency of consumers to access the Internet from handheld mobile devices – a trend that will only increase as RIM, Nokia and other cellular phone and mobile device manufacturers move to keep pace with Apple that just recently released its next-generation 3G iPhone.

Cisco is predicting that mobile data will roughly double each year from 2008 to 2012, highlighting the importance that mobile search will play in an emerging digital economy. Jupiter Research, a leader in online research analysis, has projected that annual revenue from mobile search revenues are expected to hit $US4.8 billion dollars annually by 2013.

As technologies converge, the driver behind these anticipated huge jumps in online advertising and mobile search numbers is – not surprisingly for those who have been tracking the emerging technologies of Web 2.0 – local search. Jupiter predicts that in the emerging digital economy, local search will be the most popular service amongst all advertisers and will attract 40% of all mobile search ad spending between 2008 and 2013.

The convergence of technologies that is fostering the growth in mobile search, and particularly local search, was illustrated by Google CEO, Eric Schmidt. Sitting down for a much-publicized interview with CNBC’s Maria Bartiromo earlier this spring, the head of the search engine giant touted how improvements in mobile search capabilities on advanced mobile handhelds (such as the BlackBerry or Apple’s iPhone) combined with advances in Google Maps and Google’s local search capabilities are making real time, and precise geopraphic local search a reality.

“(W)henever I fly somewhere,” Schmidt told CNBC, “I open up … my iPhone or my BlackBerry, and, boom, there’s everything in my world as I’ve landed in a country I’ve never been in. It’s a remarkable achievement.” Schmidt notes that Google has been tracking the huge increase in use of Google Maps local search technology. “(T)here’s been a huge increase in maps, Google Maps, hugely successful,” Dr. Schmidt reports. “(W)hen I want to go to the equivalent of a Starbucks, I just type “Starbucks,” it says it’s over there. For me, that’s just a huge–a huge improvement. And that service is available almost everywhere in the world.”

What is common practice for Google’s high-flying and technologically enriched CEO is increasingly becoming commonplace for the digital consumer on the street. The predicted growth in internet traffic, together with the radical shift of advertising dollars to online marketing and the growing tendency of Internet-savvy consumers to take up mobile search, clearly forecast where commerce and e-commerce is headed. While there may still be local niche markets that depend on foot traffic to drive their business, increasingly it is a company’s digital footprint that drives customer traffic to its online site or storefront. And the vehicle driving that electronic traffic is mobile search. As online traffic balloons between now and 2012, the importance on local search, mobile search and online marketing will also balloon.

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Create your own email newsletters, add your own subscribers (or let them add themselves via your own web site), choose when to send your email then sit back and watch the results as they happen.

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Pick a template, any template

Have your customized Fox Web Mailer template designed or use our free versions. You might have a template for media releases and another for the monthly newsletter – it’s completely up to you.

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You can select your own subject and which email address any replies should be forwarded to. We take all the messy work out of the equation by processing any bounces and unsubscribes for them automatically.

Send now or schedule for later

Once you are happy with the email, you can send yourself a test version, send it immediately or schedule it for delivery at another time. This way you can build your campaigns in advance and schedule them for delivery tomorrow, next month or any time in between.

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A great way of capturing new subscribers is through a subscribe form. With SelectMailer, this is as easy as copying and pasting some code into your web site. You can even customize any landing pages so the entire subscribe process stays on your own web site.

Reporting

Our simple reports make it easy for you to check out the numbers that matter. See who opened your email, who clicked a link and so much more. Our reports are updated in real time so you always know the latest.

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All the important stats like how many recipients opened, how many clicked a link and how many unsubscribed are all viewable from our simple campaign snapshot. We’ve designed our reports so even those new to email marketing can evaluate the results of their campaigns.

Who are my most interested ?

Our opens over time report makes it so easy for your clients to see who opened their email and when. You can even check out how many times each recipient opened it to find out who their most interested subscribers are.

Who clicked a link?

Our link activity report makes it easy to see which links in your clients email were most popular, as well as which recipients clicked them. This makes it so easy for you to identify what their recipients are interested in, as well as the opportunity to follow up on more qualified leads.

Right down to the nitty gritty

Our recipient activity report lets you get down to some serious detail on your campaign. Easily see who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with the email.

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